by Abe Kasbo [This article was published in Strategic Healthcare Marketing's May, 07 issue] Yes, I am encouraging hospital CEOs and chief marketing officers to think inside the box to build successful marketing campaigns that positively contribute to their organization’s bottom line. Successful corporations tap this kind
Read more →By: Abe Kasbo Successful brands have some common elements. They are usually recognizable; consumers have a distinct feeling or affinity about what these brands represent to them. And consumers tend to internalize the brand. Internalizing the brand simply means that consumers tell themselves stories, or rationalizing, about
Read more →By: Abe Kasbo According to a recent article from IMedia Connection, authored by Tim McHale, Interactive media and marketing are playing a critical role in extending financial service companies’ core values of trustworthiness and customer-centricity. The article encourages financial services companies to leverage two main differentiators, namely
Read more →By: Abe Kasbo Mobile TV viewers in Norway will be served personalised adverts as part of a two-month trial. Banner adverts will be sent to mobile phones and tailored to the individual user under the trial by broadcaster NRK, a mobile TV pioneer. “Advertisers see value in
Read more →By Abe Kasbo How well do you integrate PR into your bank’s overall marketing strategies? I know it’s a hard question, after all, as they (we) say, there are no guarantees in PR. However, it’s important to recognize that PR is not just getting a placement in
Read more →By: Abe Kasbo So what does marketing have in common with the investing? Plenty. There two distinct types of marketing approaches, the individual investor and the institutional investor. Some typical traits of marketers as individual investors are: 1) Overwhelmed by day to day marketing responsibilities among others
Read more →By Abe Kasbo: In a lot of ways, the web has been integrated into our lives. It is the vital tool and medium of our age. Today, it is just highly likely that we click to shop or “windown shop” for stuff like presents, cars, clothes, investments,
Read more →By Abe Kasbo Yes, I am encouraging Hospital CEOs and CMOs to think inside the box to build successful marketing campaigns that positively contribute to their bottom line. It’s no secret that some of the largest medical centers around the country have been tapping and successfully recruiting
Read more →By: Abe Kasbo My high school football coach once grabbed my ear right after I intercepted a pass and returned it upfield dodging and weaving for about 30 yards. As this freshman strutted to the sidelines brimming with confidence, coach grabbed my face mask and looked in
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