Holywood Desperation: Mad Money!
By: Abe Kasbo So what do Queen Latifa, Diane Keeton, and Katie Holmes have in common? First they are A-list entertainers, second they are women, and now all three are staring in a movie – Mad Money – check out www.madmoneymovie.com. For years Hollywood has “batched” stars to increase boxoffice interest (Ocean’s Eleven and so [...]
Tags: marketing strategy, Social MarketingAdvertising May Bring ‘Em In, But Customer Care Keeps ‘Em
By Abe Kasbo This is the tale of 2 stores, or so it seems. The first has a first class integrated advertising campaign, both visually stunning and memorable campaigns across all media. The other isn’t quite that prolific with their advertising, it’s a bit more expensive and we get some direct mail from the place [...]
Tags: Advertising, Branding, Consumer, marketing strategy, Social Marketing, verasoni, www.verasoni.comNBC Refunds Advertisers, Cats Shacking Up With Dogs.
By Abe Kasbo What gives? While some outlets routinely provide make good for failing to reach guaranteed audience levels, The Tiffany Network is dolling out cash to the tune of $500,000 for each advertiser. This unprecedented move seems puzzling yet impressive. While I’m still trying to make sense of this move, it makes me think [...]
Tags: Advertising, Branding, marketing strategy, verasoni, www.verasoni.comIs Your Business Relevant to Your Customers? Food For Thought
By Abe Kasbo So I went to a magazine launch party tonight. I needed to eat…we arrived late and I went in search of shrimp. By the way, the food was great, the event was wonderful and it seems like these guys just might cut through the clutter in their space and produce a good [...]
Tags: marketing strategy, Social Marketing, Technology, user generated content, www.verasoni.com
