Branding Is BS…Yup, You Heard Me….Part II
By Abe Kasbo So I’ve received many reactions to my previous post branding is bullshit…they range from skepticism to outright hostility…either way I stand by my position. Look branding is a powerful thing and we all know it. However, small businesses have looked at branding through the lens filter of Coca Cola, McDonald’s, IBM, and [...]
Tags: Branding, marketing, Public Relations, StrategyBranding is BS…Yup, You Heard Me.
By Abe Kasbo I met my friend Jim Barrood for lunch today. Jim is the Executive Director, Rothman Institute of Entrepreneurial Studies Silberman College of Business at Fairleigh Dickinson University. Jim is one of our nation’s brightest business minds, and an expert in innovation. We were talking about a mélange of business topics when the [...]
Tags: Branding, consumer marketing, marketing, marketing strategy2008 Downturn? No Worries…
By: Abe Kasbo On the last day of trading in 2007, the American markets were down, perhaps foreshadowing of things to come in 2008. 2007 Fourth quarter media headlines seem were screaming for a slow down 08 in the US market. Most economic surveys are indicating a slow down in the American economy due to [...]
Tags: marketing strategy
