Verasoni Worldwide Co-Sponsors 2008 Innovation Summit
Madison, NJ. February 20, 2008 – Verasoni Worldwide announces its sponsorship of the 2008 Innovation Summit, presented by the Rothman Institute of Entrepreneurial Studies, Silberman College of Business at Fairleigh Dickinson University. “Verasoni is on leading edge of marketing communications and constantly striving to deliver innovation in everything we do, and we’re pleased to announce [...]
Druggies, Lipitor, and Their Agents
Abe Kasbo He is the Michael Jordan of the chest cavity…and a peddler of Pfizer’s cholesterol drug, Lipitor. For the past 2 years, this non-practicing MD, Dr. Robert Jarvik, has lent his name and his fame to Pfizer and now Congress wants some answers. So what? For starters, this ad campaign is the equivalent of [...]
Tags: Advertising, Branding, marketing strategy, verasoni, www.verasoni.comDanica’s Beaver is Nice, Among Other Observations!
By Abe Kasbo Ok, so here comes the obligatory response to the SuperBowl ad, right? Well, sort of. Let me start with the drumbeat about the demise of the 30-second spot. Here’s my take, the demise of the 30 second spot has less to do with the media fragmentation than with non-descript creative, making television [...]
Tags: Advertising, marketing strategy, Social Marketing
