Recession Can Be a Marketer’s Friend! Couldn’t Have Said It Better Myself…Thank You Ad Age
This article appeared in Ad Age today- here’s a link to the site - http://adage.com/article?article_id=125877 From Soap Operas to IPods: History Suggests Slumps Spawn Innovation By Jack Neff Published: March 24, 2008 BATAVIA, Ohio (AdAge.com) — The massive bailout of Bear Stearns from the brink of bankruptcy could be the first of [...]
Tags: Advertising, Branding, strategic marketingDeconstructing Marketing That Works…A Blue Print For Success
By Abe Kasbo. The reason I enjoy sports so much, especially basketball, is because I get to see business in action. You see much of what business does everyday is to try to advance the ball, play defense, and score as much as possible, and perhaps get into the championship game and win.I see the [...]
Tags: Advertising, Branding, marketing strategy, web
