Good Reputation Management Means Good Business
By Abe Kasbo So Wal-Mart is changing it’s logo I hear. So what? It’s part of a huge reputation repair job. According to Marketing Daily, Wal-Mart’s first revamp of the logo since 1992 comes as the retailer continues to tweak its image after facing criticism from union-led groups and local communities across the nation opposed to [...]
Tags: Johnson & Johnson, marketing, Public Relations, reputation management, Wal-MartWhat Can We Learn From Insurers As Marketers?
The cavemen and the duck, and the duck with Yogi Berra are as synonomus as Nike’s tagline or swoosh. How do insurers produce some of the best commercial? I mean we’re talking about boring ol’ insurance here. GEICO & AFLAC. These guys not only managed to make marketing and selling insurance fun, but they got [...]
Tags: AFLAC, GEICO, Liberty Mutual, Public Relations, Social MarketingVerasoni TV Commercial Nominated for Aegis Award
Little Falls, New Jersey – June 9, 2008 – Verasoni Worldwide’s 30 second television spot for Rod’s Steak & Seafood Grille has been nominated for 19th Annual Aegis Awards competition. The Aegis Awards is one of the oldest and most respected video/film production contests in the United States. The Aegis Awards is the only competition [...]
