PR, Marketing & Networking Working Together
This article appeared in the September Issue of InBiz Magazine. By Abe Kasbo Even as high-tech has put networking into cyberspace—and into hyper-drive—it still boils down to one simple fact: people buy from people. The more people you know, the more business you’ll get. So a networking plan has to play an integral part of [...]
Online Video Article From The Video Insider
Here’s an article by Mike Henry about internet video that I thought was pretty interesting. I got it today in my email subscription to The Video Insider – Pretty good stuff, if I had the link I would have posted here…the article is below: DURING A COCKTAIL PARTY A few weeks ago, a newly single friend [...]
Tags: internet marketing, Online Marketing, online videoInterview With The Record
Below is my interview with Joan Verdon of The Record. PR firm places its chips on the Web Wednesday, August 6, 2008 BY JOAN VERDONSTAFF WRITER Abe Kasbo doesn’t worry about having a modest workplace. In 2008, he says, businesses should be a lot more worried about the impression they create in cyberspace than in their [...]
Tags: marketing, online advertising, online branding, online user experience, Public Relations, social networking, web strategiesThe Marketing World Has Changed, Has Your Business Adapted?
By Abe Kasbo Well this post has been a long time coming. While the internet has sent the marketing communications world in one direction, it seems businesses are still looking around, wondering what to make of it and how to leverage it? I’m not talking Coke, Sony, Pfizer, McDonald’s, AFLAC, or Fidelity. I’m talking about [...]
Tags: health care marketing, hospital marketing, marketing, McDONALD's, media buy, media plan, PFIZER, SONY, strategic marketing
