Why Marketing Strategy Matters
“Build your house on a rock. Make a good foundation on a solid spot.” You have to admit, it’s hard not to translate this timeless expression into how conduct business, and benefit from it. Today, more than ever, we’ve learned the painful lessons of managing quarter to quarter, and short-term thinking. Now businesses must to [...]
Tags: marketing strategy, Social MarketingVerasoni Worldwide Names Jeff Albeck Chief Marketing Technology Officer
Little Falls, New Jersey – February 2, 2008 – Verasoni Worldwide CEO, Abe Kasbo, announced today the naming of Jeff Albeck as Chief Marketing Technology Officer. “We would like to continue our leadership position in delivering real value through marketing and PR technologies to our clients, and Jeff’s skills will help lead the way,” said [...]
INBIZ MAGAZINE TAPS ABE KASBO FOR MARKETING COLUMN
FOR IMMEDIATE RELEASE INBIZ MAGAZINE TAPS ABE KASBO FOR MARKETING COLUMN Fairfield, New Jersey – January 30, 2009. Inbiz Magazine announced today that Abe Kasbo, CEO of Verasoni Worldwide, a marketing and public relations firm in Little Falls, New Jersey will be writing a quarterly marketing column in the publication. “Our objective is to provide [...]
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