You Are Not Entitled To Your Clients…and other random thoughts.
I had an opportunity to speak about marketing practices in front 50 or so dentists and in the course of discussion we began talking about incentivizing the market place to generate interest in their services. “But wait a minute, why if I put out an offer, my existing clients will use it and it’ll cost [...]
Tags: Advertising, Branding, consumer marketing, marketing strategy, Public Relations, Social MarketingRaritan Bay Medical Center Partners With Verasoni Worldwide On Web Marketing Initiatives
FOR IMMEDIATE RELEASE Perth Amboy, New Jersey. March 23, 2009. Raritan Bay Medical Center announced today a partnership with Verasoni Worldwide to expand its reach and brand on the web. Raritan Bay Medical Center is in the process of redesigning and reprogramming its website found at http://www.rbmc.org. “We’re excited about working with Verasoni Worldwide on [...]
Tags: dental practice marketing, healthcare branding, healthcare marketing, hospital marketing, medical practice marketing, strategic marketingThe Madoffing of Branding
At a recent fund raising event, I stood in a circle talking with a bunch of people, when I overheard a tired question to a member of our group to whom I was not yet introduced. “So What do you do?” went the question. “I’m in advertising, I build brands,” he replied with a smug [...]
Tags: Advertising, bariatric marketing, Branding, consumer marketing, Financial services marketing, marketing strategy, Public Relations, Social Marketing, social networkingBlack Police Cars
Perhaps it’s a sign of the times. Over the past 3 months, I’ve noticed police cars in Northern New Jersey go from the non-descript white, to in your face, black. Does that mean cops, by repainting their cars in tough, dark colors, are sending a message that they are now paying attention to criminals? Statistics [...]
WILL FINANCIAL CHOOSES VERASONI WORLDWIDE
Staten Island, New York. March 16, 2009. Will Financial, a leading credit and debt restoration firm with headquarters in Staten Island, NY, announced today the selection of Verasoni Worldwide as agency of record. “We are pleased to partner with Verasoni Worldwide. In this turbulent business climate we needed a partner with experience and the ability [...]
Beware of The Fool’s Gold Rush To Social Networking
Social networking is a powerful tool. It’s even more powerful when it’s being promoted as a cure for all things ill in marketing. Sure, facebook founder Mark Zuckerberg is a cause celeb in the media – recent Oprah appearance and the cover of FORTUNE. And why not? With 175 million registered users, who are actively [...]
Tags: Branding, marketing strategy, Social Marketing, social networking, strategic marketing, user generated content, web strategiesDENTAL STUDIES INSTITUTE SELECTS VERASONI’S CAMBRIDGE MEDCOM
Fairfield, New Jersey. March 10, 2009. The Dental Studies Institute, a leading provider of continuing dental education, announced today the selection of Cambridge MedCom, Verasoni Worldwide’s Healthcare Division, as agency of record. Cambridge MedCom will be responsible for developing comprehensive marketing strategies, including the Institute’s online brand launch. “We’re excited to be working with the [...]
Tags: Advertising, bariatric marketing, Branding, dental marketing, dental practice marketing, healthcare branding, hospital marketing, marketing strategy, plastic surgery marketing, Public Relations, Social Marketing, social networking, strategic marketingQB ASSET MANAGEMENT SELECTS VERASONI WORLDWIDE
QB ASSET MANAGEMENT SELECTS VERASONI WORLDWIDE New York, New York. March 4, 2008. QB Asset Management Company – QBAMCO – announced today, the selection of Verasoni Worldwide to develop their web site and launch the firm’s brand online. “We’re pleased to select Verasoni Worldwide to develop and launch our online presence. Verasoni’s proactive and entrepreneurial [...]
