Verasoni Worldwide Launches Low Cost Web Site Development Service.

Targets 30 Million Small Businesses In The US.

Little Falls, NJ. April 22, 2009. Verasoni Worldwide announced today the launch of BizSites360.com, its low cost web development division to serve the 30 million strong small business market across the United States. Bizsites360.com will deliver, custom, high quality “everything web,” from website design and development, web video, email campaigns, and hosting.  “BizSites360.com demonstrates Verasoni’s commitment to leverage its resources and expertise to bring world class web services to small businesses,” said Abe Kasbo, CEO of Verasoni Worldwide.

Verasoni likens its entry into the low cost web services business to Jet Blue’s business model, where the venerable airliner provides high quality flight experiences at lower costs. “We’re taking our cues from very successful business models who have entered new markets and successfully competed on both price and service, and that is Verasoni’s goal with Bizsites360.com, to compete on both great prices and excellent service,” continued Mr. Kasbo.

Bizsites360.com will distribute its services and products direct on the web, and through partnerships with local sales organizations. BizSites360.com operates on the premise that web provides businesses with the opportunity to realistically expand their business online, and will deliver consultancy services with each engagement.

Bizsites360.com will deliver custom, non-templated websites from $499 – $1,199. “We have a real opportunity to bring world-class web services to the underserved small business market. Our goal is bring a deep understanding of the business of the web to the small business market and make the web work hard for each and every client,” said Kim Pinto, Vice-President of Client Services at Verasoni Worldwide and Managing Director of BizSites360.com.

An estimated 50% of all businesses in the United States do not have websites. “Not having a website, or having a website that is not reflective of the market’s expectations does have tremendous implications for businesses of any size,” continued Ms. Pinto.

NJBiz featured Verasoni’s Partnership with New Market Translations. Read more here.

Little Falls, New Jersey – April 21, 2009 – Verasoni Worldwide, a leading marketing and public relations firm in Little Falls, New Jersey announced today the launch of the firm’s social networking advisory service (SNAS). The goals of SNAS is to allow clients to both protect and expand their brands by capitalizing on the growth and relevance of social networking properties.  “There is no doubt that social networking can impact your brand as studies have proven. It’s also doubly important that the business community understands the high public relations value of social networking, the marketing and brand distribution opportunities, as well as the potential risks involved for their enterprise,” said Abe Kasbo, CEO of Verasoni Worldwide.

Social networking is a natural extension of how companies communicate with the market on the web, and Verasoni Worldwide sees growing opportunities in the market place, as the firm believes the medium is still in the early evolution stage. “Social networking, while experiencing tremendous growth, is still in its infancy. We see similarities between what is happening now, and what happened in the late 90s with the internet. The advantage now, is we have a much better understanding of the use of the internet as a medium for commerce, branding and public relations,” said Jeff Albeck, Chief Marketing Technologies Officer at Verasoni Worldwide.

“Businesses must devote time to better understand this medium because the implications are highly relevant and potentially huge. For example, lack of presence on a particular social networking site may mean that your business is simply not there, but more importantly it leaves your brand(s) and name unprotected.  Businesses must lay claim to their names and protect their brands on each and every social networking property that is relevant to them and their customers. If they do not, they run the risk of opening themselves to brand hijacking, leaving them exposed and unable to otherwise capitalize on that particular social networking opportunity,” said Abe Kasbo.

Along with high PR value, aggregating meaningful social networks, and putting together strategies to can provide businesses with more meaningful ways to sell their products and services while keeping their customers close to their brands.

As part of its Social Networking Advisory Service, Verasoni Worldwide will provide businesses with advice, global strategies, content distribution strategies and placements, PR strategies, and coverage for social networking sites that are relevant to each particular client and markets.

To learn more about Verasoni’s Social Networking Advisory Service, please contact us.

The rush to social networking is an interesting phenomenon. We watch with amazement as people flock to facebook, twitter et. al. and the offline social pressure that ensues to get on these sites. The business implications are plenty, from the demise of newspapers, to the rise of social networking, how does capitalize on these sizemic shift in the tectonic plates of media?  Here are some ideas to ponder:

1. Social networking online is like social networking offline. I can’t tell you how many people I know attend trade shows, networking events and come back with a stack of business card that just there. The key to any networking, on or offline is the “next.”  What do you with that valuable information? How do you use it? When? For what?  So online social networking is more about your behavior than the technology. If you’re a natural networker offline, you’ll probably know just what to do online.

2. “Own” a social networking site – like a good media planner, aggregate your efforts on where your market is and focus on learning the social networking environment and make it work for you. Own the medium.  For example, if the majority of your target market is on Linkedin, get on that site and work that site. Do not dilute your efforts by attempting to do the same on facebook, myspace…your market simply isn’t there.

3. Social networking sites have become destinations with emotional attachments. People will have a hard time leaving, unless something drastic happens like a serious breach of privacy or the sites become fee driven. Even if that happens, I believe that these properties will prosper (perhaps not financially, but will be around in one form or another as utilities).

4. Your network is key – building your online network on social networking properties is the foundation for everything you will do.  If you have relevant contacts whom you can engage, then you have a distinct advantage.

5. Do not abuse your network – remember you do not have a right to your clients, so bombarding them with emails, and offers may turn them away from your online network. Respect that this is their space too.

6. Integrate social networking sites where possible to get the biggest bang for the buck – for example, facebook has a twitter app that allows twitter to be updated whenever you update facebook, saving you time and extending your reach.

There is so much more to share, I am thinking of launching a social networking advisory for our firm. I’ll keep you posted.

Vicinity Media Group Selects Verasoni for Strategic Marketing & Public Relations

Fairfield, New Jersey – April 18, 2008. Vicinity Media Group, publishers of InBiz Magazine, Suburban Essex, and Vicinity Magazines, has selected Verasoni Worldwide as lead agency for strategic marketing and public relations initiatives.

“The media business is competitive and dynamic and we’re committed to providing greater value each publication and every issue,” said David J. Black, Vicinity Media Group’s President and CEO. “After a long review, we chose Verasoni Worldwide because of the firm’s experience, excellent body of work, and reputation as marketing and public relations innovators,” continued Mr. Black.

Vicinity Media Group is one of New Jersey’s and the region’s leading publishers with a combined monthly circulation of 110,000.  Under this engagement, Verasoni Worldwide will also be responsible for digital and web strategies and brand management.

“We are excited about partnering with Vicinity Media Group. We recognize the value that each of these publications brings to both reader and advertiser, and we’re looking forward to helping Vicinity Media Group grow,” said Abe Kasbo, CEO of Verasoni Worldwide.

The internet as a medium is old news. Yes, it’s the most revolutionary medium in the history of man, but it’s old news. The good news is that we continue to discover how to use the internet to connect with consumers, build businesses, expand brands, and engage markets.  The 800 lb gorilla is content distribution strategy, which is how business get as much relevant exposure as possible across markets and demographics on the net. And why is that important? Well, think of your website as space sitting on your URL. And while you’re promoting the site in various way on and offline, there are ways to repackage your existing content and position it across the web.

Here’s an example:

Let’s say your site has video and 15 pages of static content. Think about the high value of relevant link-backs and create a channel on Youtube and upload your videos there, create a blog on blogger and recreate your content there…and use that blog as a platform going forward to update your customers on your products, business etc. Now, with a little effort, your site’s exposure just got exponentially more powerful.

Most importantly, continue to look for new ways to get your content out there where your customers aggregate and where you can get those valuable linkbacks…it’ll keep you one step ahead of your comeptition.

Madison, New Jersey – Abe Kasbo, CEO of Verasoni Worldwide will be a panelist on small business marketing practices, sponsored by The Rothman Institute For Entreprenurial Studies at Fairleigh Dickenson University. The webinar will take place on Wednesday April 15, at 12 PM.   A podcast of the program will be available here soon.

Morristown, New Jersey. April 1, 2009.  New Market Translations, www.nmtrans.com a leading provider of translations from English into any target language or from any language into English, announced today a partnership with Verasoni Worldwide. New Market Translations serves clients in Healthcare, Information Technology, Media, Entertainment, Telecommunications, Financial Services, Legal, Life Sciences, Pharmaceutical, and Defense. “We’re pleased to partner with a recognized leader in translations. Our goal is to help expand our clients’ markets, and providing them with access to world-class, reliable, and market-relevant managed translation services will allow our clients to extend their business footprint in the United States and around the world by marketing in native languages. And from a marketing and public relations perspective, our partnership with New Market Translations gives our clients a tremendous advantage,” said Abe Kasbo, CEO of Verasoni Worldwide.

New Market Translations delivers product localization, content translation and brand management across the global enterprise using innovative global process management and a web-based Software as a Service architecture to support a worldwide team of professional linguists. Verasoni will offer New Market Translations’ services to their clients and manage the relationship seamlessly.  “Our partnership with Verasoni will allow Verasoni’s customers to grow market share by effectively reaching more people in their native language,” said Mike Marsan, President of New Market Translations.

Verasoni Worldwide, http://www.verasoni.com, based in Little Falls, New Jersey is a fiercely independent, diversified strategic marketing and public relations firm. With clients in financial services, healthcare, media, entertainment, specialty retail, hospitality, Verasoni delivers innovative marketing strategies across various traditional and non-traditional platforms.