Gibbsboro, NJ - Dr. G. Lee Lerch and Dr. Christopher Amato, two leading pediatric physicians with offices in Gibbsboro and Washington Township, New Jersey announced today the launching of the practice’s new website, http://www.lerchamatopeds.com. The new website showcases the practice, including services offered and provides visitors with events and helpful healthcare information.

Lerch Amato Pediatric Associates is affiliated and on staff with Virtua Healthcare System and The Kennedy Healthcare System. The practice commonly refers to Children’s Hospital of Philadelphia, Du Pont, St. Christopher’s, Cooper Hospital, as well as state of the art specialists, hospitals and other institutions.

Lerch & Amato Pediatric Associates delivers the highest level of infant and pediatric care for the children of Gloucester, Camden and Burlington Counties, with their highly committed, and experienced staff of pediatricians, clinical professionals, nurses and administrative staff. With state of the art offices, a dedicated and expert staff, who are warm and friendly, Drs. Lerch & Amato pride themselves on delivering exceptional, compassionate care.

The practice, one of a handful in New Jersey that recognizes the economic pressures young parents have with a new baby, has a dedicated “Sample Area” where patients may help themselves to sample formulas, coupons and other money saving items.

Dr. Lerch, Amato & Associates is comprehensive pediatric practice offering, ADD/ADHD management, asthma and allergy care, audiovisual screenings, infant evaluation and care, respiratory treatment, premature infant care, routine health examinations, sports physical exams, vaccine management, weight management, well-child care and ear piercing.

To learn more about Lerch / Amato Pediatrics, please visit http://www.lerchamatoped.com.

FOR IMMEDIATE RELEASE
DENTAL STUDIES INSTITUTE, A LEADER IN DENTAL CONTINUING EDUCATION, LAUNCHES NEW E-COMMERCE SITE
Verasoni’s Cambridge MedCom Partners with Dental Studies on Launch

Fairfield, New Jersey. Wednesday, September 23, 2009 - The Dental Studies Institute (DSI), a leader in continuing dental education based in Fairfield, New Jersey, announced the launching of a new website with e-commerce capabilities to enroll and pay for classes online. “We’re excited about reaching and educating more students who wish to advance their dental career by launching our new website,” said Lois D’Apuzzo, President of DSI. The new site provides students with the ability to browse course offerings and register for over sixty (60) diverse course offerings, including courses in the following categories: Certified Dental Assistant Preparation, General Continuing Education, CPR, Dental Radiology, Home Study, Infection Control Review, Orthodontic COA Preparation.

Students can also read and learn more about instructors and enroll in classes online. “We want to make continuing dental education accessible to all who may need it to take their career to the next level,” continued Ms. D’Apuzzo. For over 20 years The Dental Studies Institute, has been recognized as a leader in quality continuing dental education. With highly qualified and regarded instructors, who are dedicated to the success of their students, the Dental Studies Institute offers high quality continuing dental education courses along with a professional learning environment, comfortable classrooms, a convenient location, and ample parking.

Students seeking continuing dental education trust The Dental Studies Institute to deliver critical courses relevant to helping each and every student advanced their dental career. To learn more The Dental Studies Institute, and the new website, please visit http://www.dsi-nj.com.

DSI partnered with Verasoni’s Cambridge MedCom to develop strategies, design and programming for the new website. Cambridge MedCom also led DSI’s rebranding initiatives, which included a new branded identity and positioning for DSI.

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The article below was featured in The River View Observer on September 10, 2009. You can view it by clicking here or reading it below.

New Jersey Company Doing Their Part to Help Bring  Down Health Care Costs…

CAMBRIDGE MEDCOM ANNOUNCES EFFICIENT REMEDY FOR HEALTHCARE MARKETING

New Plan by Cambridge MedCom Will Save Marketing Costs and Create Effective Strategies for Medical, Dental Practices, Hospitals

Healthcare Marketing Communications firm Cambridge MedCom has the prescription for healthcare providers looking to cut marketing costs and improve the bottom line.  According to Cambridge MedCom, using truly effective marketing tools can increase profits, cut costs, and allow healthcare providers to improve the quality of their services by reinvested otherwise wasted dollars into patient care.

Abe Kasbo, CEO of Verasoni Worldwide, the parent company of Cambridge MedCom estimates that the average medical or dental practice spends approximately $50,000  per year in marketing costs, and hospital marketing budgets can range from $500,000 to several million. “We’re in new world of engagement, not advertising.  Our clients know that they are no longer in control of their brand; their patients are now in control.

So how do you engage these folks?” Physicians, and dentists hire highly specialized marketing like designers for brochures or programmers for the web, who are good at what they do, but do not necessarily understand how to attract new patients,” says Kasbo. “In addition, we find medical, dental and hospital professionals usually expend their budget on tactics, rather than campaigns that are directly to business plan, leaving them with little to no return on investment. Cambridge MedCom helps healthcare professionals increase their business footprint, and save precious dollars by developing and executing integrated marketing plans, utilizing the internet as the center of their clients’ business universe.”

Physicians, dentists, and hospitals as well as other healthcare professionals continue to rely heavily on advertising, and are slow to adapt to the rapidly changing new media realities that can be leveraged to attract new patients, keep patient engaged with their brand. The Internet has changed the economics of healthcare marketing and radically impacted pricing on media buys, the ways people shop for healthcare services, and the way they interact with a healthcare brand.

Unfortunately too many medical providers are unaware of how this affects their bottom line, or they may not understand how to take advantage of the new opportunities. “All too often healthcare providers market without strategic plan, physicians and dentists are busy doing what they do best, which is providing patient care. They often “drop marketing bombs” by using singular tactics, which are very difficult to measure, and imprudent because you only have one data point to work with. For example you can’t just jump on Facebook and expect it to be effective by itself, because it’s about developing and sustaining a relevant network on Facebook.  In addition, Patient behavior tells us that people will join relevant social networks, but will go to the group’s main website, and if that’s not up to par with their expectation, then they will do two things, leave your group, and not do business with you because of your website. So because your website does not speak appropriately to your market, you’ve rendered your social networking efforts useless,” Kasbo states. Kasbo maintains that although online communications are now making a greater impact, the right media mix also encompasses vital offline communications and strategies, including a move towards patient engagement, and away from stale advertising techniques.

“The benefits of engagement are two-fold,” says Kasbo. “While clients save money by spending it more wisely on business-driven, effective campaigns which allows healthcare providers to invest the savings towards patient care. This way you not only save the healthcare provider money, but perhaps improve the quality of healthcare for their patients as well.”

Cambridge MedCom develops personalized plans for each practice that integrate all aspects of online and offline communications. The vital media mix will lead towards strong, strategic campaigns in which each marketing tactic complements works within an integrated plan.

The company believes that their plans will help redirect the future of healthcare marketing to be more beneficial for the patient, and not just the business. Cambridge MedCom’s practice has proven effective in the case of a plastic surgeon that previously overspent on advertising. Using Cambridge MedCom’s plan, the company was able to cut costs by about 25%, increase his exposure through a tailored integrated plan of Web, social media, advertising, public relations and events. Cambridge MedCom was able to increase the doctor’s business by 12% while saving him approximately 25%.

Another individually tailored case involved a pain management practice whose campaign costs were cut by 1/3 and incorporated physician networking events to meet referring physicians. Kasbo points out that while the events required more effort than simply advertising, the return on investment was greater, thus driving the cost per effective impression down, and the return on investment up.

Plans developed by Cambridge MedCom begin with strategy as a foundation, and are supported by strong tactics. Cambridge MedCom firmly believes in this strategy-based model due to the truth that tactics are dispensable, while strategy is not.

NJBiz, a leading business publication serving New Jersey featured Verasoni’s Cambridge MedCom in an article Tited “Marketing Exec: Health care industry must get social to save money.“

I started my career working for legendary stock picker and investor Mario Gabelli. In my brief stint at Gabelli’s Rye, N.Y.-based firm, I learned much that has stuck with me to this day, including the basics of value investing. Value investing is about kicking the tires, doing your research from the ground up, and carefully evaluating a company and its stock based on its intrinsic value… before you pony up one dime for shares.

Value investing also looks at businesses in their totality and, just as importantly, over the long term. No flipping stocks, no short-term trades; value investors are overwhelmingly in it for the long run.

The era of managing quarter to quarter is over. If you’re in business, surely you’re in it for the long term, right? So your business, including your marketing approach, ought to reflect that reality. No one doubts Gabelli’s success, just as we all love to hear from Warren Buffet, the renowned value investor, pontificate about his latest corporate conquest. Both Buffet and Gabelli run their businesses the same way they invest: with an eye on value and for long-term success.What can we learn from these legendary investors about marketing and promotion? Here are four suggestions to include in your marketing plans that will deliver real value for your business:

Kick the Tires: Do your homework on marketing, including media. Not all media are created equal relative to your products, services, customers, and geographic service area. Take time to review all options before investing a medium. And because media companies are recognizing that we are in the age of engagement, many are providing advertisers with more venues to reach customers. They may include websites, networking opportunities, and direct mail, in addition to its core business offers. So do your homework on media and negotiate a good deal.

Avoid Marketing Bombs: Without a marketing plan, you’re dropping marketing bombs and wasting your hard-earned money. Recently, a CEO of a $500-million firm that sells telecommunications equipment said of his marketing: “Yeah, we got that idea, we tried it, and it didn’t work.” When I asked him about the context of that particular tactic within an overall campaign and why it did not work, he replied, “What campaign?” A tactical approach to marketing is far less effective than a strategic one, so invest in and employ market-driven strategy. Then measure your strategy in its entirety; don’t simply examine one tactic, no matter how important.

Know that People Buy From People: Bring your business out of the office. Target trade shows that have a close affinity to your firm. Investing in trade shows goes far beyond having a nice booth. It’s a great chance to network with other businesses, each a potential client. Trade shows allow you to measure yourself against the competition.

In addition, invest in opportunities to make personal connections, such as the simple act of taking potential clients to dinner. It may sound clichéd, but it’s the blocking and tackling that allows you to move down the field with consistency, and not the 60-yard “Hail Mary.” Very often, personal connections win more business than 9-to-5 sales tactics.

Do Good, Do Well: In the 1980s, American Express developed a unique campaign for their customers to help restore the Statue of Liberty. A penny for each use of the American Express card and $1 for each new card were donated to the Statue of Liberty Restoration campaign. In four months, $2 million was raised and, more importantly to American Express, its transaction activity increased by 28 percent. So integrating social causes into your marketing strategy will surely allow you to “do good”—while doing well.

PLAN FOR THE LONG RUN: The above are value-based tactics that should be included in your overall marketing plans. Don’t rely on one approach. Delivering value through marketing is ensuring that you integrate your tactics with business-driven strategy. So, if you agree with me that we’re in a new era of customer engagement, you’ll give your marketing plan a second look. If you don’t have a plan, build one around adding value to your business. And remember, that plan must deliver value to your market not just for now, but for the long run.

Little Falls, New Jersey – September 3, 2008. Richard Rosso, 52, has been named President of Cambridge MedCom, the healthcare division of Verasoni Worldwide, a marketing and public relations firm, based in Little Falls, New Jersey.

“We’re really excited about Rich’s talents and his abilities to elevate our business to new heights by growing sales, focusing on efficiencies, and ultimately continue to deliver market leading, exceptional services to our healthcare clients,” said Abe Kasbo, CEO of Verasoni Worldwide. “With Rich, we know that he brings the right values, experience and industry expertise to take Cambridge MedCom forward. His extensive healthcare background and vision for the potential of the new paradigm in healthcare marketing and PR as driven by the Internet and other technologies complement our efforts to define leadership in our space. His strong management experience will help shape Cambridge MedCom as we continue setting our pace for growth with a keen eye on keeping our clients ahead of the market,” continued Mr. Kasbo

Cambridge MedCom delivers business-driven integrated marketing and public relations services to its diversified healthcare clients. The firm develops and integrates global marketing strategies, web and web video, advertising, direct mail, public and media relations, client relations, social media engagement, cause marketing and other relevant channels to deliver meaningful, engaging, campaigns that address their clients’ business imperatives and objectives.

Cambridge MedCom is banking on Mr. Rosso’s solid healthcare background where he’s held similar leadership roles. As Chief Operating Officer of the Alabama, Birmingham-based Inches-A-Weigh, Mr. Rosso created momentum for the company’s growth. He also built and managed the firm’s Internet sales initiatives.  Mr. Rosso was the founder of Fun Tyme Concepts, with a location in the United States and one in Canada.  Prior to founding Fun Tyme, Mr. Rosso was President of Dynamic Restorations Dental Laboratory which served the New York, New Jersey and Connecticut area’s elite dental professionals.

“In the face of the dizzying pace of the changing media and business landscape, Cambridge MedCom continues to build its reputation as a leading healthcare marketing and PR firm by through our deep understanding of both healthcare and media. This allows us to bring our healthcare clients real and meaningful value on which to build their businesses, and that’s what it’s all about, delivering exceptional strategies and services while being devout and fierce advocates for our clients,” said Mr. Rosso.

About Cambridge MedCom

Cambridge MedCom is a division of Verasoni Worldwide, http://www.verasoni.com, is a leading marketing and public relations firm service the healthcare sector.  Cambridge MedCom was born from healthcare and delivers integrated marketing and public relations services across new, traditional and non-traditional channels to healthcare enterprises, including hospitals, physicians groups, surgi-centers, medical device companies, dentists, foundations, non-profit and healthcare consulting firms across the United States.