I find myself broaching this important subject again. Where ever I speak, during client presentations, in the coffee shop, online forums, list-serves, etc., the hype about social networking continues.  Sure, in many important ways, social networking lives up to the hype, given the sheer numbers (people participating and their activity of course). Sadly, living the hype is not like hyping the hype, living the hype is less glamorous, I can assure you.

Here’s Why. It makes all the sense in the world to play in this space, but what good is it if you are not growing your network. Yes, there is value in being in touch with your customers, and social networking, gives you the opportunity to be exposed to your clients’ network. But isn’t the idea to grow your potential network so the influence of your brand, ideas, products, and organization grows?

My next post will be on the idea of dependence on social networking and the implications / complications that may arise…I’m also working on 10 ways to grow your network.

More to come…

Cambridge MedCom to Shoot Free 30-Second Video for Dentists’ Websites at The Greater NY Dental Meeting * Come to Health Compliance Team Booth # 826

New York, New York – Cambridge MedCom, the nation’s leading boutique internet, marketing, and public relations firm serving dentists, and the larger healthcare community, will be shooting free videos for dentists at the Greater NY Dental Meeting at Jacob Javitz from November 29, 2009 to December 2, 2009. “The internet represents a tremendous opportunity for dentists to expand their business and acquire new patients, but only if it’s done right,” said Abe Kasbo Chairman of Verasoni Worldwide, the parent company of Cambridge MedCom.

Cambridge MedCom will provide participating dentists with a complimentary 30-second “webisode” to use on their website, Youtube channel, facebook, Linkedin, twitter and blogs. The videos will be professionally taped, edited on the spot, uploaded to the dentist’s email account, and placed on Cambridge’s Branded Youtube Channel for additional exposure. “Having a website without an integrated marketing plan is akin to flying a plane without a pilot, so it’s critical that dentists implement a content distribution strategy to ensure their site stays ahead of the competition,” continued Mr. Kasbo. “Additionally, various active organic and non-organic strategies must be incorporated in order to effectively optimize a websites’ position, and that takes fresh thinking along with work.”

Dentists will be asked to dress for the on-camera interview. The interview will be brief, focused on one area of interest to each dentist, and specifically designed for online viewing. The video’s positioning on Youtube, which happens to be the second largest search engine in the world, ought to contribute positively to the participating dentist’s website search engine relevance.

How To Get Your Free Interview:

Interview spots are limited to 32 per day and, dentists must reserve their spot. This offer is on first-come, first-serve basis. Dentists will be able to reserve an interview spots by sending an email to nydentalmeeting@verasoni.com and MUST include the following:

• Dentist full name
• Practice Name
• Practice address
• Practice phone number
• Practice fax number
• Practice email address
• Name of practice manager

• Dentists must choose from the following time categories:

  • Early
  • Mid-morning
  • Noon - early afternoon
  • Late afternoon

  Once the time category is chosen, Cambridge MedCom will provide an exact time based on the category chosen by the dentist. Dentists will forfeit their interview spot if unable to make the time reserved.

  To learn more about Verasoni Worldwide and Cambridge MedCom, visit www.verasoni.com.

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Wayne, New Jersey.  November 2, 2009.  Luke Klele, DMD a leading dentist serving the greater area of Wayne, New Jersey announced today the selection of Cambridge MedCom, Verasoni Worldwide’s Healthcare Division, as agency of record. Cambridge MedCom will be responsible for developing comprehensive web marketing strategies, including the practice’s online brand launch.  “We’re excited to be working with Cambridge MedCom. It’s precisely their expertise and experience in healthcare, marketing and deep understanding of how patients behave, and that makes Cambridge MedCom an ideal marketing partner for us,” said Dr. Klele.

“Dr. Klele has helped thousands of patients and our mandate is to ensure that his practice is well positioned for growth through the web. We’re excited about the opportunity to help build Dr. Klele’s brand on and off line.” said Abe Kasbo, CEO of Verasoni Worldwide.

“My ultimate goal is to be a resource for the residents of Wayne and the surrounding communities for dental health. Our upcoming website includes specific information on dental and oral health to help educate the visitors about specific dental conditions,” said Dr. Luke Klele

Dr. Luke Klele’s practice is located at 931 Hamburg Turnpike, Wayne, NJ.  Dr. Klele’s practice offers the residents of Wayne, NJ and beyond the highest possible comprehensive dental and oral care services. In addition, Dr. Klele also specializes in mouth guards, an area of expertise that meets the Wayne’s love affair with, and dedication to, youth sports.

Dr. Klele’s site is scheduled for launch at the end of 2009 and will be found at www.waynenjdentist.com.