Northern State Bank Launches New Website.
Closter, NJ Bank Leads the Way on the Web for Community Banks. Closter, New Jersey – April 18, 2010 – Verasoni Worldwide is proud to announce the launch of the newly revamped website of Northern State Bank. The website features enhancements to customer service, design, and marketing strategy. “We understand the need for our customers [...]
Spitting in The Wind: The Rise & Fall of the Social Media Expert
In the mid-90s the internet heated up. Every Wall Street Analyst became an instant expert on e-commerce, touting stocks that were trading at multiples of 50 and over. CNBC, acting mostly as a cheerleader, celebrated the American entrepreneurial spirit on an almost minute by minute basis, the rest of the media did the same. When [...]
Bank of America. Keep Your Change
Once again, Bank of America is reaching our to “helping us save money” through their keep the change campaign. They want to move your money from your checking account to your savings account each time your use your debit card. Whether this marketing ploy is successful in getting more customers remains to be seen, but [...]
Verasoni Quoted in The Record
To see this article on NorthJersey.com, click here. In the brave new world of retailing, stores are going to be less concerned about what’s in shoppers’ wallets and more interested in what’s on their mobile phones. Retailers and a wave of start-up companies are rushing to create smart-phone and iPhone applications that let shoppers compare [...]
Dollars Go to Digital? We Advise “Integration”
Sharing an interesting note from this morning’s MediaPost…As we have always done and we will continue to do, we advise the proper integration of on and offline strategies…Tracking is critical, and digital provides the tools, what I am not convinced about is the use of digital for various strategies for growing brands and businesses…take a [...]
