MONTCLAIR, N.J. – Verasoni Worldwide has been named as marketing and public relations counsel and agency of record for PriorityOne Group, whose clients include recognized brands such as International Health & Wellness Group, Malo Consulting; Garden State Urology, a recognized leader in Urology health; and Frontier Healthcare, developers and managers of Ambulatory Surgery Centers (ASC). After a period of competitive review, Verasoni Worldwide was selected to help launch PriorityOne Group’s new national brand.
Verasoni Worldwide was selected because of its significant expertise in healthcare, which includes delivering integrated marketing communications strategies for hospitals, physicians, medical device and dental supply companies, healthcare publishers and media companies, and foundations. Verasoni Worldwide’s healthcare clients include: Raritan Bay Medical Center, Parkway Dental, Pricecare.com, Hurley Medical Center, HealthAlliance of the Hudson Valley, Cutera, Associates in Cardiovascular Diseases, University Reproductive Associates, Medical Distribution Solutions, Inc., Hasbrouck Heights Surgery Center, and Raritan Bay Medical Center Foundation, and will be led by its healthcare division, VerasoniHealth.
“We are thrilled to be working with PriorityOne Group’s new national brand launch. It’s exciting to be able to build on PriorityOne’s accomplishments, reputation, and rich tradition of delivering innovative IT services to its healthcare and corporate clients,” said Abe Kasbo, CEO of Verasoni Worldwide. The account will be co-managed by Abe Kasbo, CEO and Jillian Stratton, Executive Vice-President, VerasoniHealth, and supported by APPsoluteV, Verasoni Worldwide’s digital and social unit.
“Verasoni Worldwide was the clear choice because of its wide and deep experience in the healthcare and business to business space, combined with its creative spirit and business-driven approach,” said Nelson Gomes, president of PriorityOne Group.
Verasoni will manage the new brand launch through the development and implementation of integrated marketing and public relations strategies, combined with web development and social integration.
PriorityOne Group’s service offering includes: managed IT services, EMR implementation, cloud computing, technology assessment, network design, strategic planning, security and compliance, virtualization, Online backup page, telecom and VOIP, structured cabling, business continuity and disaster recovery.
About PriorityOne Grouo
PriorityOne Group is a leading provider of integrated IT consulting services to healthcare providers, ambulatory surgery centers and hospitals. As thought-leaders in the field clients count on us to deliver world-class services and advice to ensure optimum performance of their IT investment.
About Verasoni Worldwide:
Verasoni Worldwide is a full-service marketing and public relations agency with offices in Montclair, New Jersey and New York City. Verasoni Worldwide delivers expertise in to multiple markets including healthcare, financial services and banking, government, travel and hospitality, not for profit, hospitality and travel. Verasoni Worldwide is widely recognized as a leader in developing and implementing meaningful, cut-through creative campaigns for clients. Verasoni Worldwide is a pioneer of the integration of digital and traditional media, including public relations, advertising, brand development, reputation management, and global marketing communications strategies. To learn more visit http://www.verasoni.com. Facebook.com/verasoni. Twitter: @verasoni.com