Marketing & Public Relations Firm - Verasoni Worldwide

Leadership



Abe Kasbo

CEO

In 2005, Abe Kasbo founded Verasoni Worldwide to deliver meaningful, integrated marketing communications for clients across industries.  Today Verasoni Worldwide is a firm that first and foremost, behaves in the best interest of the client while delivering market-leading marketing, public relations, advertising, and web strategies.  Verasoni Worldwide helps clients in healthcare, financial services, hospitality, government, and professional and business services better position their brands in the marketplace.  Abe and the team at Verasoni Worldwide have developed strategies for market leaders such as AECOM, Cutera, Raritan Bay Medical Center, Bank of America Practice Solutions, Lucent Technologies,  Pricecare.com, DentalEZ, PriorityOne Group, Parkway Dental, and Hurley Medical Center.

Recognizing that integration and management of communications assets is both vital and outdated, Abe has reinvented the agency-client relationship model.  Verasoni Worldwide’s philosophy is built on a model  of proactive management of each client engagement, working hand in hand with our clients’ leadership team.  The firm has developed a reputation as a fierce competitor for its clients while delivering on its promise of world-class ideas and exceptional service.

Abe also recognizes that today’s marketplace is different and subscribes to Bill Gross’ 2009 breakthrough idea of a “New Normal,” in business.  Abe’s vision and Verasoni Worldwide’s leadership in the marketplace is built on understanding and interpreting overall market forces that may affect each and every client. Therefore, Verasoni Worldwide’s value is in the firm’s consistent ability to build creative and memorable marketing communications strategies based on sound market principals, in concert with each client’s business objectives.

Abe is a sought after speaker nationally and internationally.  He has been a feature speaker at the #140Conf in Montreal, Canada in 2012 and at the Swedish-American Life Sciences Summit in Stockholm, Sweden, in 2011.  A passionate reader and life long learner, Abe has been quoted in a variety of media outlets including Institutional Investor and the Star Ledger.  His articles have appeared in NJEntrepreneur.com, InBiz Magazine, NJBiz, Healthcare Strategies, and The Journal of Healthcare Management.

He was honored by NJBiz Magazine in 2006 by being named to its Forty Under 40 Executive Class. He has served as an adjunct professor at Seton Hall University’s Center for Public Service where he taught marketing and public relations.  He is the author of the upcoming book, “Hey Marketing Genius!“  Abe earned a Master’s of Public Administration and Bachelor of Arts in Political Science from Seton Hall University.  He is the host of the weekly talk radio show HealthNavigator, on WOR710, New York City’s Number One AM radio station.



Christine Falco

Director, Client Services

Christine brings 15 years of client-centric excellence to every engagement and ensures that each client receives the highest quality service possible. Christine tirelessly works closely with all members of the creative team, from account management to marketing to production, to help ensure the creative vision is delivered.



Sasha Idriss

DigitEyes

Sasha leads Verasoni’s Digital Unit which develops and executes global marketing & public relations digital strategies for clients as well as integration with offline campaigns. APPsoluteV accelerates Verasoni Worldwide’s leadership in the digital space by providing clients with an integrated approach to digital strategies, including web development, social media, mobile apps, web reputation management, and performance data and metrics. Prior to joining Verasoni Worldwide, Sasha specialized in experiential marketing working for some of the biggest brands in tech, lifestyle, entertainment, beauty and food and beverage. Sasha helped brands come alive by delivering interactive market and stakeholder engagement to build positive brand experiences.