Abe Kasbo, CEO
In 2005, Abe Kasbo founded Verasoni as part of his vision to deliver meaningful, integrated marketing communications for clients across industries. His vision, manifested in Verasoni, was to create a firm that, first and foremost, behaved in the best interest of the client while delivering market-leading marketing, public relations, advertising, web strategies. Since the firm’s founding, Verasoni has helped clients in healthcare, financial services, hospitality, government, and professional and business services better position their brands in the marketplace. Abe has led marketing communications projects for market leaders such as AECOM, Cutera, Bank of America, Lucent Technologies, Pricecare.com, Parkway Dental, and Hurley Medical Center.
Recognizing that integration and management of communications assets is both vital and outdated, Abe has reinvented the agency-client relationship model. Verasoni’s philosophy is built on a model of proactive management for each client account, working hand in hand with client leadership. Under Abe’s guidance, Verasoni has doubled in size every year since its inception. The firm has developed a reputation as a fierce competitor for its clients while delivering on its promise of world-class ideas and exceptional service.
Abe also recognizes that today’s marketplace is different and subscribes to Bill Gross’ 2009 breakthrough idea of a “New Normal,” in business. Abe’s vision and Verasoni’s leadership in the marketplace is built on understanding and interpreting overall market forces that may affect each and every client. Therefore, Verasoni’s value is in the firm’s consistent ability to build creative and memorable marketing communications programs based on sound market principals, in concert with each client’s business objectives.
Abe shares his experiences and knowledge through various publications, his articles have appeared in NJEntrepreneur.com, InBiz Magazine, NJBiz, Healthcare Strategies, and The Journal of Healthcare Management. He was honored by NJBiz Magazine in its 2006 Forty Under 40 Executive Class in 2006. A frequent speaker at professional conferences, Abe has served as an adjunct professor at Seton Hall University’s Center for Public Service where he taught marketing and public relations. He is the author of the upcoming book, “Hey Marketing Genius!“ Abe earned a Master’s of Public Administration and Bachelor of Arts in Political Science from Seton Hall University.
Gina Castellani, Executive Vice-President
Gina works with clients across various industries. As lead strategic for the Bank of America project, she paved the way in delivering niche market marketing communications strategies for the Bank’s Veterinary industry Division. Gina also works closely with celebrated start-up, Pricecare.com. Her strength lies in successfully implementing marketing strategies that drive desired business results, and in managing complex marketing communications initiative.
Prior to joining Verasoni, Gina spent over ten years in the Marketing and Finance Divisions of both AT&T and Verizon Wireless. She earned a B.S. in Business Administration from Montclair State University.
Jillian Stratton, Executive Vice-President
Jillian works closely with our healthcare, non-profit and corporate clients on integrated marketing strategies including account planning, physician service, public relations, advertising and media buying. Her expertise lies in client discovery and research process that builds the critical foundations for marketing communication program development.
Prior to Verasoni, Jillian was an integral part of a team responsible for strategic planning, business and product line development, as well as development of numerous business ventures for the hospitals of the Saint Barnabas Health Care System in West Orange, NJ.
Jillian earned a Master’s in Public Administration from Seton Hall University in South Orange, NJ, and a Bachelor of Arts in Economics from Trinity University in Washington, DC.
