By Abe Kasbo

What gives? While some outlets routinely provide make good for failing to reach guaranteed audience levels, The Tiffany Network is dolling out cash to the tune of $500,000 for each advertiser. This unprecedented move seems puzzling yet impressive.

While I’m still trying to make sense of this move, it makes me think about what newspapers have to say. Afterall, newspaper circulation is down significantly across the board. So why do their rates keep climbing?

It’s time for newspapers to adjust their ad prices to reflect dwindling circulation.