Dental Practice Marketing: A Baseline Study
By: Jillian Stratton, Executive Vice-President, Healthcare Research Associate: Sasha Idriss Intern: Mariah Stovall Background The burden of marketing dental services is high on the dentist in the United States. Successful dentists must continuously market their practice to secure new patients and upsell clinically needed services to existing ones. Like many businesses in a fast-paced service [...]
Hospital Facebook Research Is Most Read
For the week of March 7, 2011, Verasoni’s Ahha Insights research on how hospitals use Facebook to market their brand and expand their mission was most read on www.healthcareitnews.com. Many thanks to the readers and your feedback.
Hospitals & Facebook: A Case Study
Summary of Findings This study concludes that hospitals across the United States are not using Facebook to its capacity to engage patients or build hospital brands. Of those hospitals that do understand the potential value of Facebook, children’s hospitals appear to lead the way with innovative community-building activities and in several cases, large networks. As [...]
Dentistry 2.0: Dentists Linger in Social Network “No Man’s Land”
Introduction: Dentistry 2.0 For many Americans the Internet has become a credible source of health information. Medical sites like WebMD, MayoClinic.com, Vitals.com, Healthgrades.com and others offer unprecedented access to health information to feed this growing consumer appetite for health information. According to a recent survey by Pew Research Center’s Internet and American Life Project, 61 [...]
Tags: dental marketing, dental office marketing, dental websites, integrated marketing, marketing strategy, Public Relations, social networking for dentistsVerasoni Launches AH HA! Insights: Public Relations & Marketing Firm Leads With Research
New York, New York, January 21, 2011 – Verasoni is pleased to announce the launch of Ah Ha! Insights, the newly created research arm of Verasoni Worldwide. This service will provide critical research for clients and industries to support strategic marketing decisions. “We created Ah Ha! Insights to help our clients make better decisions when [...]
