Dreams of Digital Advertising, Now Reality
I’ve been waiting for this day for a long time. Not to be dramatic, but it’s true. When the news came across my screen, I got up, walked outside, took a deep breath and thought some more. I fought every instinct not to run back to my desk and start writing a client brief. The [...]
Netflix & The Arab Spring
Netflix lost 800,000 customers last quarter. Or, 800,000 customers just got their wits about them and decided enough is enough. How you look at it is up to you. You know, like Mubarak lost power, or Egyptians actually had enough and did the right thing. Revolutions do not shadow governments alone these days. Revolutions happen [...]
Verasoni Launches BlogTalkRadio for Raritan Bay Medical Center
Raritan Bay Medical Center launched it’s web radio show on BlogTalkRadio.com. The move is part of integrated web strategies along with a global rebranding campaign in partnership with Verasoni Worldwide, which includes brand repositioning, advertising, media relations and digital engagement. To listen to the inaugural show, click here.
Lessons From Sweden
Last week, I had the pleasure of attending the Swedish-American Life Sciences Summit. I participated on a panel where I discussed innovations in communications relative to healthcare and met some extraordinary people working extraordinary things in the life sciences arena. I met several companies who were either forging new markets or new technologies and watched [...]
Verasoni Worldwide CEO to Speak at Swedish-American Life Sciences Summit
FOR IMMEDIATE RELEASE NEW YORK, NY | Stockholm, Sweden – Abe Kasbo, CEO of Verasoni Worldwide, has been named as a panelist at the Swedish-American Life Sciences Summit 2011. The Summit will take place on August 24-26, 2011 in Stockholm, Sweden. Kasbo will be a featured speaker on the panel “A Shifting Industry – Trends [...]
Pricecare.com
Issue: Pricecare.com is the nation’s first website to create a marketplace for hospitals and medical providers. The startup needed wanted to maximize its position as a first market mover and an emerging game-changer in the health care industry. Idea: Verasoni’s entrepreneurial team works closely with the Pricecare.com board and CEO quickly positioned the company through [...]
AECOM
Government Services Issue: A Fortune 500 company, AECOM serves clients in approximately 125 countries AECOM is asked Verasoni to assist it in moving into a new market recruiting service men and women to fill various government, government agency and non-governmental positions. Idea: Verasoni’s ideation team developed cut-through branding and advertising strategy and integrated the campaign [...]
Raritain Bay Medical Center
Healthcare Issue: Raritan Bay Medical Center is transforming its position in the market and needed transformative ideas to drive its brand in the community it has faithfully served since 1902. Idea: Verasoni’s team built an integrated campaign including cut-through media campaign, social marketing and community involvement for Raritan Bay Medical Center. RBMC gained a new [...]
Hurley Medical Center
Issue: Hurley Medical Center is a 443 bed public, non-profit, teaching medical center located in Flint, Michigan. Hurley needed an innovative marketing communications partner to revitalize its brand and reputation in the region among patients and physicians. Idea: Verasoni provides advisory and integrative marketing services. We integrated and streamlined marketing communications including integration of off and [...]
Global Linguist Solutions
Issue: Global Linguist Solutions (GLS) in Falls Church, Virgina is a provider of linguistic services to the United States Government. GLS needed a marketing partner who understands both the Middle East and The Arab-American Community because of its focus on Arabic language speakers. Idea: Verasoni’s creative team developed culturally appropriate messaging, identified media outlets in [...]
