Central Valley, New York – February 15, 2010 – Health Compliance Team, a leading national provider of practice consulting and medical compliance services, is proud to announce the selection of Verasoni Worldwide to re-design and launch the firm’s new website.

The new website will allow clients to learn more about the services Healthcare Compliance Team offers, find answers to commonly asked questions regarding medical compliance and consulting, view testimonials, and explore practices that are available for transition, along with receiving the latest news from the site’s blog via RSS feeds.

“We wanted a streamlined, accessible online experience that makes it easy for our busy clients to get what they need, fast, in a first class web environment,” said Don Cohen, D.M.D. President of Health Compliance Team. “Verasoni has gone above and beyond our expectations on related marketing projects, and now we’ve selected the firm for our web rebranding efforts.” continued Dr. Cohen. “Our goal is to ensure that Health Compliance Team’s new site is reflective of the breadth and depth of both their services and clientele, and build a world-class site that speaks directly to search engines on a platform designed to keep Health Compliance Team’s cost of maintenance down,” said Verasoni CEO, Abe Kasbo.

With corporate offices in Harriman, New York, Health Compliance Team is a leading provider of HIPPA, OSHA, staff training, waste management services, computer and data compliance, among other critical services for healthcare providers, including dentists and physicians.

For more information about Health Compliance Team please call: 800-724-1263, or visit the current site at: healthcomplianceteam.com

Verasoni Worldwide is a fiercely independent marketing and public relations firm serving clients across various sectors such as healthcare, financial services, government, and hospitality, throughout the United States. For more information please visit: http://www.verasoni.com.

North Arlington, New Jersey – February 10, 2010 – Principal physician and founder Dr. Kent S. Lerner of Metro Orthopedics has announced the selection of Verasoni Worldwide as agency of record. Metro Orthopedics is a privately owned orthopedic practice that specializes in the treatment of numerous orthopedic and joint related injuries. Dr. Kent Lerner is orthopedic surgeon, with over 20 years experience, and is certified by the American Board of Orthopaedic Surgery.

“We are excited about working with the Verasoni Worldwide team. The firm has had a proven track record in the healthcare sector; which is coupled with the team’s impressive credentials and ability to deliver innovative ideas. I am confident that Verasoni will position our practice for growth in exciting new directions,” said Dr. Kent Lerner.

Verasoni will be responsible for developing comprehensive integrated marketing communications strategies for Metro Orthopedics including brand development and positioning, advertising, public relations, and a presence in both online and offline channels.

“Dr. Kent Lerner provides patients with state of the art orthopedic treatment, and the most advanced techniques to eliminate physical pain. We are pleased to be selected by one of the top orthopedic specialists in the Tri-State area, and are excited about the opportunity to help build the Metro Orthopedics brand,” said Abe Kasbo, CEO of Verasoni Worldwide.

Metro Orthopedics is located at North Arlington office is located at 17 Jauncey Avenue, and the phone number is 201-991-9019.

Verasoni Worldwide is a fiercely independent marketing and public relations firm serving clients across various sectors such as healthcare, financial services, government, and hospitality, throughout the United States. For more information please visit: http://www.verasoni.com.

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Writing a new post on “The New Normal.” Coming at you soon…

The website allows patients to learn more about the services Dr. Klele offers, find answers to commonly asked questions regarding dental health, and meet the staff, and get special offers and discounts.

“We wanted a simple site, and one that reflects our brand of dentistry,” said Dr. Klele. “We selected Verasoni for web strategies and they really made the process simple and delivered a first class site for our practice,” continued Dr. Klele. “Our goal was to ensure that we built a world-class site that speaks to search engines on a platform designed to keep Dr. Klele’s cost of maintenance down,” said Verasoni CEO, Abe Kasbo.

Dr. Klele is recognized by his peers and patients as a dedicated dentist who delivers high quality dental care to everyone he treats. His dedicated staff in his Wayne, NJ office will ensure that your experience is exceptional while in the office and beyond.  Dr. Klele’s commitment to continuing education means that his patients always receive state of the art care.

Dr. Klele’s Wayne, NJ Dentist office provides exceptional dental care including: Family Dentistry, Porcelain Veneers, Porcelain Inlays and Onlays, 1 Visit Root Canals, Implant Supported Dentures, All Porcelain Crowns, Metal Free Fillings, Juvéderm™, Botox® ,1 Hour Whitening, Invisalign, Dental Implants and 24 Hour Emergency Dentistry.

Visit Dr. Klele in his Wayne, NJ office at 931 Hamburg Turnpike, Wayne, NJ. Or call 973•553•2512 or visit the new website at http://www.waynenjdentist.com.

If you think about it, this all makes all the sense in the world. And it isn’t enough that many online advertisers have only themselves to blame for fragmenting their own markets by hopping from one sexy technology or site to another, but now there is evidence that there is a finite amount of scree-estate available to compete for the attention of the viewer.

MarketingVox data suggest that the study’s findings take on greater relevance as vertical and hyper vertical ad networks continue to grow. Adify’s Vertical Gauge for Q3, brand advertising CPMs for various verticals continue to rebound from early 2009. Also, food CPMs are up 91% from last quarter and Real Estate CPMs are up 17%. As far as vertical brand advertising, both automotive and healthy living and lifestyle verticals contracted substantially.

Clearly this article suggests to advertisers and consumers alike that targeted ad dollars don’t necessarily create more efficacy or revenue, in fact, evidence, in this case, shows more targeted ad dollars are less profitable. It is critical that advertisers note the importance of integrated marketing strategies in their marketing communications campaigns…more to come.

With state of the art offices, a dedicated and expert staff, who are warm and friendly, Stafford Surgical takes pride in delivering exceptional, compassionate care. “We’re looking forward to working with Verasoni Worldwide to help us better position our practice for growth.” said Dr. Jonathan Reich.

Verasoni will be responsible for developing comprehensive marketing communications strategies for Stafford Surgical including brand development and web marketing strategies.

“Stafford Surgical is one of the fastest growing practices serving Central and South Jersey. We’re pleased to be selected to help them grow their practice,” said Abe Kasbo.

Stafford Surgical is located in Suite 303 of the Medical Arts Pavilion attached to Southern Ocean County Hospital in Manahawkin, NJ.

To learn more about Verasoni Worldwide, please visit http://www.verasoni.com.

“We’re excited about working with the team at Verasoni Worldwide. The firm’s body of work in healthcare and non-healthcare sectors is impressive, and their credentials are fantastic. We’re looking forward to working with them to help us better position our practice for growth,” said Damon Daura.

Verasoni will be responsible for developing comprehensive marketing communications strategies for Performance Rehabilitation including brand development and positioning, advertising, public relations, focusing both on and offline channels.

“Performance Rehabilitation has helped thousands of people to better health, and we’re pleased to be selected by one of the top rehabilitation practices in New Jersey,” said Abe Kasbo.  We’re excited about the opportunity to help build Performance Rehabilitation’s brand on and off line.” said Abe Kasbo, CEO of Verasoni Worldwide.

Performance Rehabilitation is located at 2 Andrews Drive, Suite One, in West Paterson New Jersey.

Verasoni Worldwide is a fiercely independent marketing and public relations firm serving clients across various sectors such as healthcare, financial services, government, and hospitality, throughout the United States.

Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010.  Without a question, social media is now the new mass media (television still dominates…for now), and while businesses are still scrambling to figure out how to maximize their investment, social media delivered the following important points to the market:

1. Aggregation

2. Segmentation

3. Revelancy

As companies continue to embrace social media to grow their businesses, expand their brand footprint, and utilize the medium for PR purposes, some are still struggling to optimize social media to its full potential. According to the Social Media and Online PR Report, 86% of companies plan to more money on social media in 2010. Conversely, 54% of those surveyed say the biggest barrier to better social media engagement is a lack of resources. So, although many are plugged in to various social networking outlets, about half of them see a hurdle in using the tools to their full capacity. In addition 60% of companies say that they have gained “some benefit but nothing concrete” from using social networking. Let’s be honest, when using a tool to grow your business it’s crucial to see the results and reap the benefits. Until you know how to properly engage in social media, it’s not an essential tool for your business.

According to a survey by Econsultancy and bigmouthmedia in the B2B world 11% of respondents were heavily involved in social media while 23% were not involved and 65% experimented only. In the retail business 10% of respondents were heavily involved, 27% not involved, and 63% of retail respondents only experimented with social media. Like any other business strategy you must follow through with a plan, and a short presence on facebook is sure to generate zero business for any company. The concept of social media may have been an experiment, but building your company’s presence on a social network is a business strategy that requires a commitment and understanding of the platform. The majority of companies agree that major benefits of social media include; increased brand awareness, customer engagement, communication with key influencers, and better brand reputation. Additionally 54% of supply side respondents say their clients are incorporating video and video sharing in their use of social media. It’s superb that so many companies have hopped on the social media bandwagon but truth be told, it might as well be obsolete unless you are using it as a tool to engage your audience.

So, although statistics show that companies know how to use social media, there is a lack of understanding when it comes to the value of engagement. In other words, any company has the ability to create a fan page on facebook and populate the group, but often times it stops here. Companies have to keep in mind that those who join your network on twitter or facebook or linkedin are looking for something and it’s your responsibility to give it to them. The social networking platform allows you to offer coupons, contests, news, videos, promotions etc to ENGAGE your audience. It’s important to bring people together via your social network but it’s crucial to keep your site functional and relevant. As another year is about to begin, let’s make a resolution to remember to engage engage engage!

CLIFTON – The nation’s economic recession isn’t only affecting consumers during the holiday season, it has simultaneously compelled business owners and office managers to employ creativity in achieving a cost-effective celebration of their own.

As businesses continue to pare down excess expenditures this year many offices turned their collective attention toward annual staples like December holiday parties, with some companies deciding to shut them down altogether.

Jersey Street Furniture Rental, a party décor company located on Clifton Boulevard boasting high-profile clients such as Donald Trump and Bruce Springsteen, also found themselves forced to adapt to a shifting marketplace.

“With the recession, we knew that this year may not be as busy for holiday parties,” JSFR founder Steve Novich said. “A lot of our year-after-year clients weren’t booking and when we asked them what was different this year, they told us that they just couldn’t afford to pay a large holiday party bill when they were making cutbacks and people were losing their jobs.”

Novich said company employees put their heads together and came up with a concept: companies sharing the cost of one large holiday party, which would “drive down the cost-per-head tremendously.”

Companies with nearby offices, such as Metlife, Vicinity Media Group and Dieci Lifestyle Spa will take part in four “Bring Your Own Business” parties designed to offer a unique environment, harvest new business relationships and, most importantly, save money.

Last Wednesday, one of the four joint parties was held at the Wilshire Grand Hotel in West Orange.

Lori Chiazzo, a senior account executive at The Hip Event public relations firm, estimated there were between 75 and 100 employees from New Jersey companies MetLife, Verasoni Worldwide, Complements Two and the Clara Maass Medical Center.

“Overall the party went really well,” Chiazzo said. “People were having a really good time up until the end and it even went 30 minutes over[time] because no one wanted to leave.”

Abe Kasbo, Verasoni chief executive officer, said his company learned of the event through a Facebook network and called it a “perfect opportunity in this economy” to develop business while cutting costs.

Kasbo said the joint party saved the company hundreds of both “hard” and “soft dollars” allocated to plan its own event.

“I thought the party was great, and our employees enjoyed it,” Kasbo said. “The venue was fantastic, and the scene was lively. Having other businesses there presented a wonderful opportunity for us to network. I would certainly consider doing it again.”

Kasbo said the event actually provided immediate dividends as his company has since set up two meetings “with prospects” thanks to the get-together.

“While last year’s party let us celebrate with our current clients - whose business we really appreciate - this year we celebrated with future clients,” he added.

Kasbo said current clients received gift baskets this year in place of the holiday party held in previous years.

David Black, the chief executive officer of Vicinity Media Group, a Fairfield publishing company which produces lifestyle and business magazines, said the company will spend about 25 percent less on the joint party than the traditional holiday banquet.

Novich said JSFR began with two couches in 2006 and has blossomed into a full-scale event company catering to large corporate and social events.

Today’s show discusses branding. Our guest is Erik Kent, President of NJWedding.com.