Abe Kasbo, Verasoni Worldwide CEO, To Speak at The #140Conf in Montreal, Canada

Presentation to Address: “Social Health. Improving Health at the Speed of Technology”

New York, New York.  Montreal, Canada. May 1, 2012.  Verasoni Worldwide CEO, Abe Kasbo will be speaking at The #140conf, Montreal to be held on May 15, 2012. The #140conf celebrates how new technology is affecting the world around us and how business and consumers interact. From marketing, education, health, financial services and non-profit; technology and social media are driving meaningful decisions that impact and move markets.

 ”The impact of mobile and our social interconnectedness continues to have a profound impact on both consumers, healthcare enterprises and brands. Empowered patients continue to drive healthcare decisions through the web, and now more than ever, mobile. Healthcare firms and providers, including life sciences, equipment makers and distributors, service providers, hospitals, and clinicians must separate the staggering hype and identify meaningful opportunities in order to derive both business value and better outcomes for patients,” said Abe Kasbo.

“The conference will be taking a look at the continued effects of the emerging real-time Internet on business and systemic changes the worldwide adoption of the real-time web is having on a wide variety of industries, markets and people,”said Jeff Pulver, founder and curator of the #140conf / “State of Now” events worldwide.

In his talk, “Social Health. Improving Health at the Speed of Technology,” Mr. Kasbo will present and discuss best practices and strategies, and provide a glimpse into future opportunities for both healthcare businesses and patients.  Sponsored by Ogilvy & Ogilvy, the conference will be held on May 15, 2012 at The Intercontinental Montreal in Montreal, Canada.

About Verasoni Worldwide

Verasoni Worldwide is a full-service marketing and public relations firm with offices in Montclair, New Jersey and New York City. Verasoni Worldwide delivers expertise in to multiple markets including healthcare, financial services and banking, start-ups, government, not for profit, and hospitality and travel.  Verasoni Worldwide is recognized as a leader in developing and implementing meaningful, cut-through campaigns for clients.  Verasoni Worldwide is a pioneer of the integration of digital and traditional media, including public relations, advertising, brand development, reputation management, and global marketing communications strategies.

Idea: Verasoni’s entrepreneurial team works closely with the Pricecare.com board and CEO quickly positioned the company through relevant partnerships, media placements, and re-branding and building the case for venture capital investment.

Impact: Verasoni is currently moving through the venture capital stage with Pricecare.com as exclusive marketing and public relations counsel, while continuing to support the company’s strategic integrated marketing communications strategies.

NEW YORK, NY | Stockholm, Sweden – Abe Kasbo, CEO of Verasoni Worldwide, has been named as a panelist at the Swedish-American Life Sciences Summit 2011. The Summit will take place on August 24-26, 2011 in Stockholm, Sweden.

Kasbo will be a featured speaker on the panel “A Shifting Industry – Trends & Opportunities in the Coming Decade” where he will discuss the impact of the changing roles of marketing communications relative to how healthcare and life sciences companies reach investors and patients.

“It’s an honor to be part of a distinguished panel and contributing to this timely topic. This discussion could not be more fitting relative to near and long-term market trends and the implications are many,” said Mr. Kasbo.  Distinguished speakers include: Göran Hägglund, Sewdish Minister for Health and Social Affairs, Fred Hassan, Chairman, Bausch and Lomb Dr. Mikael Dolsten, President Worldwide R&D, Pfizer, Dr. William A. Haseltine, Chairman, Haseltine Global Health, Professor Mathias Uhlén, The Royal Institute of Technology.  The Swedish American Life Sciences Summit began in 2005 to connect the US market with the Swedish life sciences industry.

This year’s keynote topic is “What to Expect in a Rapidly Changing Life Science World”, presented by Richard Bergström, Director General of European Federation of Pharmaceutical Industries and Associations. Other topics include the future of the pharmaceutical industry, emerging technologies in cancer treatment and global health trends.

For more information about the Summit, visit: http://www.salss.com. For more information on Verasoni Worldwide, please visit http://www.verasoni.com

Technologies and innovations need investment, but they also require essential communications strategies if they are going to thrive in a competitive and crowded marketplace. It’s hyperbole to point out that any successful communications program requires some level of investment and commitment. Think of the iphone or ipad.  Apple invested in the technology and meticulously planned for how to communicate with the market to raise awareness and drive sales.

In healthcare, we tend to think of innovation in terms of technologies, clinical breakthroughs, or medicines. It is also right to look outside of healthcare for innovation. Consider how Allegheny Medical Center used Toyota’s method of manufacturing to learn from their errors, streamline their processes, and stretch their budget. The goal is for Allegheny Medical Center to standardize their processes and increasing efficiency, nurses and doctors can now spend more time with their patients,” said the website.

And while I love the Toyota example, Ernst & Young made an interesting point at the conference. Cross-market penetration into healthcare is prevalent if not alive and kicking. Samsung is investing almost $3 billion in electronic health equipment. Nestle a half billion in health and wellness products for diabetes, and obesity. Pepsico, almost $3 billion in healthy drinks and snacks inspired by traditional Chinese medicine, and Telus is investing almost a billion dollars in a social network to allow Canadian patients manage their health.

What kind of partnerships lie are ahead for hospitals and pharmaceuticals?  How can patients be involved in their healthcare, and more importantly, their wellness?  And just as important, how do we effectively communicate theses programs in an increasingly fragmented and social world?  These are some of the questions that occupy our thoughts. Because our job is not only to develop and execute strategic communications campaigns, our job is to partner with our clients and the markets they serve, and deliver transformative ideas that make a difference. It is how we invest in our clients, it’s how we are looking to change the agency game. And now, we just need to communicate it…well.

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