Social Media Industrial Complex Looms! Businesses/Brands Beware!
By: Abe Kasbo Since 2005 businesses have been caught up in the sensational swirling seas of social media. The rush to Facebook and twitter makes the web frenzy in the early 90s look almost trivial. The sudden interest in Pinterest is yet another example of the ADHD nature of the medium, which I would argue [...]
Dreams of Digital Advertising, Now Reality
I’ve been waiting for this day for a long time. Not to be dramatic, but it’s true. When the news came across my screen, I got up, walked outside, took a deep breath and thought some more. I fought every instinct not to run back to my desk and start writing a client brief. The [...]
Netflix & The Arab Spring
Netflix lost 800,000 customers last quarter. Or, 800,000 customers just got their wits about them and decided enough is enough. How you look at it is up to you. You know, like Mubarak lost power, or Egyptians actually had enough and did the right thing. Revolutions do not shadow governments alone these days. Revolutions happen [...]
Lessons From Sweden
Last week, I had the pleasure of attending the Swedish-American Life Sciences Summit. I participated on a panel where I discussed innovations in communications relative to healthcare and met some extraordinary people working extraordinary things in the life sciences arena. I met several companies who were either forging new markets or new technologies and watched [...]
The Big, Bad & The Wiki
Did you know that The New York Times is in the wine business? The Washington Post got into what was perceived to be the power broker business? Until of course someone shed some light on that “business” line. And CNBC is all about not upsetting business by making sure that their programming and prodigious prognosticators [...]
On Facebook’s Attack on Google’s Social Circle…And More
Really what’s the big deal? So Facebook hired a PR firm to smear Google, and it got caught. So what? PR firms everywhere are scrambling to make sense of this, Inside Facebook, a well know blog, called it “a spectacularly failed attempt at undermining the competition.” So Facebook is scared that Google will be able [...]
Why Standing Out Is Not Enough In Brand Building
Reading the industry rags, writers and editors continue to exalt “standing out.” So headlines scream, “How to Cut Through the Clutter,” or “How to Stand Out in A Crowded Market!” and my favorite that went something like “Delivering Your Brand Proposition In Seconds.” It is with all due respect that I ask my dear colleagues [...]
Social Media & Your Organization: Implementing an Effective Social Media Policy
By: Jon Cabral Many organizations have a presence on social media web properties such as Facebook. However, many of these properties are created with out prior authorization, yet represent the brand, image, and likeness of your organization. The result is a web reputation your organization no longer has control over, putting both your organization’s web [...]
Integrating Social & Traditional Media
Abe Kasbo was a panelist at symposium held by the Institute of Entrepreneurial Leadership where he engaged in a discussion about the integration of social and traditional media.
Hispanic Marketing 101: The Numbers
By: Jon Cabral The Hispanic market has become a source of intrigue for businesses of all sizes in the United States. The research is clear, we need a better understanding of the Hispanic market in order to better capitalize and engage Hispanic consumers. Let’s Start With the Numbers… In a recent article by Jose Villa, [...]
