New York, New York – April 11, 2010 -PriceCare.com, the nation’s leading online portal to affordable healthcare and one of the first to create a true marketplace connecting healthcare providers such as hospitals, surgery centers and physicians with patients, has selected Verasoni Worldwide as an agency of record.

“We are excited to select Verasoni Worldwide as our national marketing and PR partner. Verasoni’s business driven approach, track record within healthcare, and business ventures such as ours makes the firm an ideal partner,” said Dr. George Neuman, C.E.O and Founder of PriceCare.com.

Verasoni will be responsible for developing comprehensive integrated marketing communications strategies for PriceCare.com including brand development and positioning, advertising, digital strategies, public relations, media relations, and a presence in both online and offline channels.

“PriceCare.com brings quality and affordable care to patients, and fills a critical need in United States. This groundbreaking service fulfills the necessities of both affordable healthcare for patients, while helping providers such as hospitals, surgical centers, and physicians attract patients they otherwise may not have engaged, and therefore grow. We are pleased to be selected by this innovative game changer of American healthcare, and are excited about the opportunity to increase the awareness and build PriceCare.com’s brand,” said Abe Kasbo, CEO of Verasoni Worldwide.

Founded in 2008, PriceCare.com operates on patented process and is the premiere healthcare portal that connects patients to quality, affordable healthcare in the United States. A newly designed site will be launched soon, in the interim for more information please visit: http://www.pricecare.com.

Verasoni Worldwide is an independent marketing and public relations firm serving clients across various sectors such as healthcare, financial services, government, and hospitality, throughout the United States. For more information please visit: http://www.verasoni.com.