Little Falls, New Jersey – April 21, 2009 – Verasoni Worldwide, a leading marketing and public relations firm in Little Falls, New Jersey announced today the launch of the firm’s social networking advisory service (SNAS). The goals of SNAS is to allow clients to both protect and expand their brands by capitalizing on the growth and relevance of social networking properties. “There is no doubt that social networking can impact your brand as studies have proven. It’s also doubly important that the business community understands the high public relations value of social networking, the marketing and brand distribution opportunities, as well as the potential risks involved for their enterprise,” said Abe Kasbo, CEO of Verasoni Worldwide.
Social networking is a natural extension of how companies communicate with the market on the web, and Verasoni Worldwide sees growing opportunities in the market place, as the firm believes the medium is still in the early evolution stage. “Social networking, while experiencing tremendous growth, is still in its infancy. We see similarities between what is happening now, and what happened in the late 90s with the internet. The advantage now, is we have a much better understanding of the use of the internet as a medium for commerce, branding and public relations,” said Jeff Albeck, Chief Marketing Technologies Officer at Verasoni Worldwide.
“Businesses must devote time to better understand this medium because the implications are highly relevant and potentially huge. For example, lack of presence on a particular social networking site may mean that your business is simply not there, but more importantly it leaves your brand(s) and name unprotected. Businesses must lay claim to their names and protect their brands on each and every social networking property that is relevant to them and their customers. If they do not, they run the risk of opening themselves to brand hijacking, leaving them exposed and unable to otherwise capitalize on that particular social networking opportunity,” said Abe Kasbo.
Along with high PR value, aggregating meaningful social networks, and putting together strategies to can provide businesses with more meaningful ways to sell their products and services while keeping their customers close to their brands.
As part of its Social Networking Advisory Service, Verasoni Worldwide will provide businesses with advice, global strategies, content distribution strategies and placements, PR strategies, and coverage for social networking sites that are relevant to each particular client and markets.
To learn more about Verasoni’s Social Networking Advisory Service, please contact us.
