AECOM

Client Brief

AECOM, (ACM, NYSE) was looking to recruit highly technical rapid-fill critical positions. The company had a short window of time to find, vet and hire. They needed a national audience quickly.

Ideas

After quick and extensive discovery, we isolated the few critical traits, skills and demographics of the intended audience. We created micro-targeting strategies designed to save time and money using social media. Using Twitter and Facebook as outreach tools as well as local advertising, we developed creative tactics that resonated with the intended audience, trained in-house recruiters on best practices using LinkedIn and deployed those tactics quickly.

Results

Within 6 weeks the campaign began to resonate and generated over 700 leads. Our approach drove results and saved the client time and money by challenging the original assumptions and reframing the issue.

Engagement Detail

  • Advertising Creative
  • Media Planning
  • Social Media Strategy & Implementation
  • Internal Communications