Raritan Bay Medical Center

Client Brief

Raritan Bay Medical Center needs to grow its brand and influence while driving down marketing expenses. Brand elevation across markets is critical to success in a highly competitive healthcare market.

Ideas

Introduced a “lean marketing” model to help Raritan Bay Medical Center leverage transformative ideas and drive its unique brand in the community it has faithfully served since 1902. We established a dedicated “off-site” integrated agency model, giving the Medical Center complete access to an entire marketing communications team across channels 24/7. Leveraged branded distribution and micro-marketing to create a true integrated marketing communications portfolio that continues to deliver value for Raritan Bay Medical Center.

Results

With a new service-line focused brand position, Raritan Bay Medical Center now has increased volume across service lines. Brand equity is on the rise, marketing footprint has more than doubled and marketing communications expenses have dropped by as much as 30%.

Engagement Details

  • Media Planning & Buying
  • Reputation Management
  • Physician Communications
  • Internal Communications
  • Branding
  • Digital Strategies
  • Public Relations
  • Social Media