I find myself broaching this important subject again. Where ever I speak, during client presentations, in the coffee shop, online forums, list-serves, etc., the hype about social networking continues. Sure, in many important ways, social networking lives up to the hype, given the sheer numbers (people participating and their activity of course). Sadly, living the hype is not like hyping the hype, living the hype is less glamorous, I can assure you.
Here's Why. It makes all the sense in the world ...
Here's a link to article about social networking in The Record by Joan Verdon. The article is also referenced below...
Mall links to shoppers via Twitter, Facebook
Tuesday, July 21, 2009
Last updated: Tuesday July 21, 2009, 9:15 AM
BY JOAN VERDON
When North Jersey's largest shopping mall, Westfield Garden State Plaza, was looking for a new way to connect with consumers, it turned to two marketing tools becoming increasingly popular with retailers — a Facebook fan site and a Twitter account.
For the past 10 ...
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