Now you can listen to us on our new web radio show “Hey Marketing Genius!” You can listen by clicking here http://www.blogtalkradio.com/heymarketinggenius Today’s show discusses branding. Our guest is Erik Kent, President of NJWedding.com.
Read more →4 Years of Facebook, 5 Important Lessons
On October 12th, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Online Marketing, Public Relations, Social Marketing / Comments Off
So it’s been about fouryears since facebook redefined networking (MySpace fans, I do recognize that your site came first, but I’m on a roll here) and since, the world has come to see things just a bit differently. So here are some thoughts on what we have
Read more →Content Is the New Currency…Oh, She’s So Right
On August 30th, 2009 / Advertising, Blog, Branding, marketing strategy, Public Relations, Social Marketing, Strategy / Comments Off
Last Wednesday’s train ride to DC was bumpier than usual, it breezed through the Philadelphia 30th Street Station when I decided to call my friend and journalist/writer/managing editor of TheDefendersonline.com and all around gal TaRess Stoval. We chatted about my morning status update on facebook to which
Read more →Social Media Interview – The Record
On July 21st, 2009 / Advertising, Blog, Branding, marketing strategy, Social Marketing / Comments Off
Here’s a link to article about social networking in The Record by Joan Verdon. The article is also referenced below… Mall links to shoppers via Twitter, Facebook Tuesday, July 21, 2009 Last updated: Tuesday July 21, 2009, 9:15 AM BY JOAN VERDON NorthJersey.com STAFF WRITER When North
Read more →What Google Can’t Do…
On May 31st, 2009 / Blog, Business To Business, MobiMarketing, Online Marketing, Public Relations, Social Marketing, Strategy, Uncategorized / Comments Off
It’s an understatement to say Google has taken over the Internet, it may be even more parochial to speak about how Google has taken over our lives. From search, maps, video (Youtube), email, cell phones, and publishing, Google has built a vast business empire faster, and perhaps
Read more →Content Distribution – The 800 LB Gorilla in The Room…
On April 12th, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Online Marketing, Public Relations, Social Marketing, Strategy, Technology / Comments Off
The internet as a medium is old news. Yes, it’s the most revolutionary medium in the history of man, but it’s old news. The good news is that we continue to discover how to use the internet to connect with consumers, build businesses, expand brands, and engage
Read more →Online Targeting is Less Efficient Study Says
On January 28th, 2010 / Advertising, Blog, Branding, Business To Business, marketing strategy, Social Marketing, Strategy / Comments Off
As technology continues to grow and the internet becomes a more common platform for business (believe it or not, many businesses still haven’t harnessed the internet), the amount of money spent on online ads has become, as you can imagine, fairly substantial. Although online advertising can be
Read more →Social Networking & Growing Pains
On November 19th, 2009 / Blog, Business To Business, marketing strategy, Social Marketing / Comments Off
I find myself broaching this important subject again. Where ever I speak, during client presentations, in the coffee shop, online forums, list-serves, etc., the hype about social networking continues. Sure, in many important ways, social networking lives up to the hype, given the sheer numbers (people participating
Read more →4 Strategies to Integrate Social Media into Global Marketing Plans
On October 6th, 2009 / Blog, Branding, marketing strategy, Social Marketing, Strategy / Comments Off
1. Engage – People who join your group or fan page want something. Find out what it is and give it to them. Give them coupons, suggestion, offers, new, meetings, rallies, contests…what ever it is, you must keep your network engage or else you risk loosing it…or
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