Online Targeting is Less Efficient Study Says
As technology continues to grow and the internet becomes a more common platform for business (believe it or not, many businesses still haven’t harnessed the internet), the amount of money spent on online ads has become, as you can imagine, fairly substantial. Although online advertising can be a more efficient way to target certain demographics [...]
Tags: Advertising, Branding, consumer marketing, marketing strategy, Public Relations, Social MarketingAnnouncing a New Radio Show
Now you can listen to us on our new web radio show “Hey Marketing Genius!” You can listen by clicking here http://www.blogtalkradio.com/heymarketinggenius Today’s show discusses branding. Our guest is Erik Kent, President of NJWedding.com.
Tags: Advertising, Branding, marketing strategy, Public Relations, Social Marketing, user generated content, web strategiesSocial Networking & Growing Pains
I find myself broaching this important subject again. Where ever I speak, during client presentations, in the coffee shop, online forums, list-serves, etc., the hype about social networking continues. Sure, in many important ways, social networking lives up to the hype, given the sheer numbers (people participating and their activity of course). Sadly, living the [...]
Tags: Add new tag, Advertising, health care marketing, internet marketing, marketing strategy, social networking, strategic marketingInterview with Andi Simon, PhD for Real Business Now
4 Years of Facebook, 5 Important Lessons
So it’s been about fouryears since facebook redefined networking (MySpace fans, I do recognize that your site came first, but I’m on a roll here) and since, the world has come to see things just a bit differently. So here are some thoughts on what we have and have not learned about the new world. [...]
Tags: Advertising, marketing strategy, media plan, Public Relations, social networking, user generated content, web strategies4 Strategies to Integrate Social Media into Global Marketing Plans
1. Engage – People who join your group or fan page want something. Find out what it is and give it to them. Give them coupons, suggestion, offers, new, meetings, rallies, contests…what ever it is, you must keep your network engage or else you risk loosing it…or worse, having a stale network. 2. Aggregate – [...]
Tags: Advertising, Branding, consumer marketing, marketing strategy, Social Marketing, social networking, web strategiesRiver View Observer Features Cambridge MedCom
The article below was featured in The River View Observer on September 10, 2009. You can view it by clicking here or reading it below. New Jersey Company Doing Their Part to Help Bring Down Health Care Costs… CAMBRIDGE MEDCOM ANNOUNCES EFFICIENT REMEDY FOR HEALTHCARE MARKETING New Plan by Cambridge MedCom Will Save Marketing Costs [...]
Tags: Advertising, bariatric marketing, dental marketing, healthcare marketing, hospital marketing, marketing strategy, medical marketing, medical practice marketing, plastic surgery marketing, Social MarketingMarket Like a Champ Investor
I started my career working for legendary stock picker and investor Mario Gabelli. In my brief stint at Gabelli’s Rye, N.Y.-based firm, I learned much that has stuck with me to this day, including the basics of value investing. Value investing is about kicking the tires, doing your research from the ground up, and carefully [...]
Tags: Advertising, Financial services marketing, marketing strategy, Public Relations, Social Marketing, strategic marketing, Strategy, web strategiesContent Is the New Currency…Oh, She’s So Right
Last Wednesday’s train ride to DC was bumpier than usual, it breezed through the Philadelphia 30th Street Station when I decided to call my friend and journalist/writer/managing editor of TheDefendersonline.com and all around gal TaRess Stoval. We chatted about my morning status update on facebook to which she replied, and then she asked me about [...]
Tags: Advertising, marketing strategy, Public Relations, Social Marketing, social networking, strategic marketing, Technology, user generated contentSocial Media Interview – The Record
Here’s a link to article about social networking in The Record by Joan Verdon. The article is also referenced below… Mall links to shoppers via Twitter, Facebook Tuesday, July 21, 2009 Last updated: Tuesday July 21, 2009, 9:15 AM BY JOAN VERDON NorthJersey.com STAFF WRITER When North Jersey’s largest shopping mall, Westfield Garden State Plaza, [...]
Tags: Add new tag, Advertising, e-commerce, Financial services marketing, healthcare branding, marketing strategy, Social Marketing, social networking, user generated content
