Posts Tagged: Advertising

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Healthcare Device Makers and Distributors & The Comeback of the American Consumer

Several weeks ago I posted about the comeback of the American consumer and its impact on the financial services market. Since then, I’ve engaged in the same discussion with healthcare device makers and distributors who are also wondering how a stronger consumer will impact their business. The obvious reality is that every sector in the United States ought to be positioning itself in light of strong consumer sentiment and data.  Let me quickly set the table by restating a few key points ... Read more

Financial Services: At The Crossroads of The JOBS Act & The American Consumer Comeback

At the time of the writing of this post, the stock market is near an all time high and the business media seems to be whistling a happy tune about the comeback of the American Consumer. Earlier this year, according to Bloomberg.com Macys’, Target and the Gap reported sales that topped sales estimates in January, 2013. This past February, the Thomson Reuters/University of Michigan preliminary index of consumer sentiment climbed to 76.3 from 73.8 in January. Ernst & Young cited stronger global ... Read more

7 Marketing & PR Predictions To Affect Dental Manufacturers & Distributors in 2013

For distributors and manufacturers, the dental market is now moving faster than ever before and with a greater emphasis on efficiency and market penetration. It’s perhaps the understatement of the decade to say that companies are now trying to position themselves in this seemingly hyper competitive space in order to better gain market share in an industry that’s forecasted to deliver about $70 billion in sales in 2013. However, the unfathomable speed that is moving technology and media is creating a dangerous ... Read more

Online Targeting is Less Efficient Study Says

As technology continues to grow and the internet becomes a more common platform for business (believe it or not, many businesses still haven't harnessed the internet), the amount of money spent on online ads has become, as you can imagine, fairly substantial. Although online advertising can be a more efficient way to target certain demographics than traditional media outlets, this does not always lead to greater results. According to a new study from MIT Sloan School of Management, the same search, ... Read more

Announcing a New Radio Show

Now you can listen to us on our new web radio show "Hey Marketing Genius!" You can listen by clicking here http://www.blogtalkradio.com/heymarketinggenius Today's show discusses branding. Our guest is Erik Kent, President of NJWedding.com. Read more

Social Networking & Growing Pains

I find myself broaching this important subject again. Where ever I speak, during client presentations, in the coffee shop, online forums, list-serves, etc., the hype about social networking continues.  Sure, in many important ways, social networking lives up to the hype, given the sheer numbers (people participating and their activity of course). Sadly, living the hype is not like hyping the hype, living the hype is less glamorous, I can assure you. Here's Why. It makes all the sense in the world ... Read more

Interview with Andi Simon, PhD for Real Business Now

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4 Years of Facebook, 5 Important Lessons

So it's been about fouryears since facebook redefined networking (MySpace fans, I do recognize that your site came first, but I'm on a roll here) and since, the world has come to see things just a bit differently. So here are some thoughts on what we have and have not learned about the new world. 1. Rush to fools gold - believe it or not, people still believe that you can get rich through social networking. This is Fools Gold 2.0. Yup, ... Read more

4 Strategies to Integrate Social Media into Global Marketing Plans

1. Engage - People who join your group or fan page want something. Find out what it is and give it to them. Give them coupons, suggestion, offers, new, meetings, rallies, contests...what ever it is, you must keep your network engage or else you risk loosing it...or worse, having a stale network. 2. Aggregate - Social networks allow you to bring people together around your issues, products and services. Once you build your relevant network, you can engage by polling, conducting market ... Read more

River View Observer Features Cambridge MedCom

The article below was featured in The River View Observer on September 10, 2009. You can view it by clicking here or reading it below. New Jersey Company Doing Their Part to Help Bring  Down Health Care Costs… CAMBRIDGE MEDCOM ANNOUNCES EFFICIENT REMEDY FOR HEALTHCARE MARKETING New Plan by Cambridge MedCom Will Save Marketing Costs and Create Effective Strategies for Medical, Dental Practices, Hospitals Healthcare Marketing Communications firm Cambridge MedCom has the prescription for healthcare providers looking to cut marketing costs and improve the bottom ... Read more

Market Like a Champ Investor

I started my career working for legendary stock picker and investor Mario Gabelli. In my brief stint at Gabelli’s Rye, N.Y.-based firm, I learned much that has stuck with me to this day, including the basics of value investing. Value investing is about kicking the tires, doing your research from the ground up, and carefully evaluating a company and its stock based on its intrinsic value… before you pony up one dime for shares. Value investing also looks at businesses ... Read more

Content Is the New Currency…Oh, She’s So Right

Last Wednesday's train ride to DC was bumpier than usual, it breezed through the Philadelphia 30th Street Station when I decided to call my friend and journalist/writer/managing editor of TheDefendersonline.com and all around gal TaRess Stoval.  We chatted about my morning status update on facebook to which she replied, and then she asked me about my trip to the Capital. I told her I was basically heading there in search of business. I told her that I will also to talk ... Read more
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