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Posts Tagged ‘Advertising’

River View Observer Features Cambridge MedCom

The article below was featured in The River View Observer on September 10, 2009. You can view it by clicking here or reading it below. New Jersey Company Doing Their Part to Help Bring  Down Health Care Costs… CAMBRIDGE MEDCOM ANNOUNCES EFFICIENT REMEDY FOR HEALTHCARE MARKETING New

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Market Like a Champ Investor

I started my career working for legendary stock picker and investor Mario Gabelli. In my brief stint at Gabelli’s Rye, N.Y.-based firm, I learned much that has stuck with me to this day, including the basics of value investing. Value investing is about kicking the tires, doing

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The Auto Industry’s Communications Follies…

A discussion about the American Auto Industry’s recent marketing, advertising, and public relations efforts in response to the industry’s troubles.

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Disney Gets a C!

The Walt Disney Company is perhaps the world’s most creative company. From movies, theme parks, stores, TV networks,websites, licensing, the mega entertainment company has had people swooning over its brand for about 70 years.  Mickey Mouse and Hannah Montana, the usual set of popular charcters, along with

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The Social Networking Trap

The rush to social networking is an interesting phenomenon. We watch with amazement as people flock to facebook, twitter et. al. and the offline social pressure that ensues to get on these sites. The business implications are plenty, from the demise of newspapers, to the rise of

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You Are Not Entitled To Your Clients…and other random thoughts.

I had an opportunity to speak about marketing practices in front 50 or so dentists and in the course of discussion we began talking about incentivizing the market place to generate interest in their services.  “But wait a minute, why if I put out an offer, my

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The Madoffing of Branding

At a recent fund raising event, I stood in a circle talking with a bunch of people, when I overheard a tired question to a member of our group to whom I was not yet introduced. “So What do you do?” went the question. “I’m in advertising,

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DENTAL STUDIES INSTITUTE SELECTS VERASONI’S CAMBRIDGE MEDCOM

Fairfield, New Jersey.  March 10, 2009.  The Dental Studies Institute, a leading provider of continuing dental education, announced today the selection of Cambridge MedCom, Verasoni Worldwide’s Healthcare Division, as agency of record. Cambridge MedCom will be responsible for developing comprehensive marketing strategies, including the Institute’s online brand

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Recession Can Be a Marketer’s Friend! Couldn’t Have Said It Better Myself…Thank You Ad Age

  This article appeared in Ad Age today- here’s a link to the site - http://adage.com/article?article_id=125877   From Soap Operas to IPods: History Suggests Slumps Spawn Innovation   By Jack Neff   Published: March 24, 2008 BATAVIA, Ohio (AdAge.com) — The massive bailout of Bear Stearns from the

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Deconstructing Marketing That Works…A Blue Print For Success

By Abe Kasbo. The reason I enjoy sports so much, especially basketball, is because I get to see business in action. You see much of what business does everyday is to try to advance the ball, play defense, and score as much as possible, and perhaps get

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