Now you can listen to us on our new web radio show “Hey Marketing Genius!” You can listen by clicking here http://www.blogtalkradio.com/heymarketinggenius Today’s show discusses branding. Our guest is Erik Kent, President of NJWedding.com.
Read more →Social Networking, Marketing, & PR. Brief Interview with FIOS1
On August 31st, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, MobiMarketing, News, Online Marketing, Public Relations, Social Marketing, Strategy, Technology / Comments Off
Here’s a brief interview with FIOS1 about social networking.
Read more →Content Distribution – The 800 LB Gorilla in The Room…
On April 12th, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Online Marketing, Public Relations, Social Marketing, Strategy, Technology / Comments Off
The internet as a medium is old news. Yes, it’s the most revolutionary medium in the history of man, but it’s old news. The good news is that we continue to discover how to use the internet to connect with consumers, build businesses, expand brands, and engage
Read more →Beware of The Fool’s Gold Rush To Social Networking
On March 14th, 2009 / Blog, Branding, marketing strategy, Social Marketing, Strategy, Uncategorized / Comments Off
Social networking is a powerful tool. It’s even more powerful when it’s being promoted as a cure for all things ill in marketing. Sure, facebook founder Mark Zuckerberg is a cause celeb in the media – recent Oprah appearance and the cover of FORTUNE. And why not?
Read more →Online Targeting is Less Efficient Study Says
On January 28th, 2010 / Advertising, Blog, Branding, Business To Business, marketing strategy, Social Marketing, Strategy / Comments Off
As technology continues to grow and the internet becomes a more common platform for business (believe it or not, many businesses still haven’t harnessed the internet), the amount of money spent on online ads has become, as you can imagine, fairly substantial. Although online advertising can be
Read more →By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010. Without a question, social media is now the new mass media (television still dominates…for now), and while businesses are still scrambling to figure
Read more →4 Strategies to Integrate Social Media into Global Marketing Plans
On October 6th, 2009 / Blog, Branding, marketing strategy, Social Marketing, Strategy / Comments Off
1. Engage – People who join your group or fan page want something. Find out what it is and give it to them. Give them coupons, suggestion, offers, new, meetings, rallies, contests…what ever it is, you must keep your network engage or else you risk loosing it…or
Read more →The Auto Industry’s Communications Follies…
On July 12th, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Public Relations, Strategy, Uncategorized / Comments Off
A discussion about the American Auto Industry’s recent marketing, advertising, and public relations efforts in response to the industry’s troubles.
Read more →On the Usefulness of Twitter, and Other Thoughts
On June 14th, 2009 / Blog, Branding, marketing strategy, Social Marketing, Strategy, Uncategorized / Comments Off
The proliferation of social networking sites is advancing at an impossible pace. For businesses, these sites offer the Holy Grail, the opportunity for engagement of their customers. This particular race is reminiscent of the race for eyeballs in the early days of the consumer Internet between Yahoo,
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