Online Targeting is Less Efficient Study Says
As technology continues to grow and the internet becomes a more common platform for business (believe it or not, many businesses still haven’t harnessed the internet), the amount of money spent on online ads has become, as you can imagine, fairly substantial. Although online advertising can be a more efficient way to target certain demographics [...]
Tags: Advertising, Branding, consumer marketing, marketing strategy, Public Relations, Social MarketingSocial Media, Mass Media, Farewell 09!
By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010. Without a question, social media is now the new mass media (television still dominates…for now), and while businesses are still scrambling to figure out how to maximize their investment, social media [...]
Tags: Branding, e-commerce, ecommerce, hospital marketing, internet marketing, marketing strategy, Social Marketing, social networking, strategic marketing, StrategyAnnouncing a New Radio Show
Now you can listen to us on our new web radio show “Hey Marketing Genius!” You can listen by clicking here http://www.blogtalkradio.com/heymarketinggenius Today’s show discusses branding. Our guest is Erik Kent, President of NJWedding.com.
Tags: Advertising, Branding, marketing strategy, Public Relations, Social Marketing, user generated content, web strategiesInterview with Andi Simon, PhD for Real Business Now
4 Strategies to Integrate Social Media into Global Marketing Plans
1. Engage – People who join your group or fan page want something. Find out what it is and give it to them. Give them coupons, suggestion, offers, new, meetings, rallies, contests…what ever it is, you must keep your network engage or else you risk loosing it…or worse, having a stale network. 2. Aggregate – [...]
Tags: Advertising, Branding, consumer marketing, marketing strategy, Social Marketing, social networking, web strategiesSocial Networking, Marketing, & PR. Brief Interview with FIOS1
Here’s a brief interview with FIOS1 about social networking.
Tags: Branding, Consumer, consumer marketing, e-commerce, marketing strategy, Public Relations, Social Marketing, social networking, strategic marketing, user generated contentThe Auto Industry’s Communications Follies…
A discussion about the American Auto Industry’s recent marketing, advertising, and public relations efforts in response to the industry’s troubles.
Tags: Advertising, Branding, Brands, consumer marketing, marketing strategy, media buy, strategic marketing, verasoni, web strategiesOn the Usefulness of Twitter, and Other Thoughts
The proliferation of social networking sites is advancing at an impossible pace. For businesses, these sites offer the Holy Grail, the opportunity for engagement of their customers. This particular race is reminiscent of the race for eyeballs in the early days of the consumer Internet between Yahoo, Excite, iWon, Alta Vista, DogPile (yeah, remember those [...]
Tags: Branding, consumer marketing, marketing strategy, social networkingThe Business Media & Social Networking
A couple of weeks ago, I read an article about social networking in a leading New Jersey business magazine. The story quoted several New Jersey based marketing firm execs who weighed in on social networking. The article found a consensus among these folks who opined correctly that social networking is still in its infancy, but [...]
Tags: Branding, dental marketing, dental practice marketing, healthcare branding, marketing strategy, plastic surgery marketing, Social Marketing, social networking, Strategy, web strategiesThe Social Networking Trap
The rush to social networking is an interesting phenomenon. We watch with amazement as people flock to facebook, twitter et. al. and the offline social pressure that ensues to get on these sites. The business implications are plenty, from the demise of newspapers, to the rise of social networking, how does capitalize on these sizemic [...]
Tags: Advertising, Branding, consumer marketing, marketing strategy, Public Relations, Social Marketing, social networking, strategic marketing
