Posts Tagged: Branding

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The Irish Brand Experience: Lessons for Business

By: Abraham Kasbo If the most successful brands on the planet live at the intersection of delivering consistently exceptional experiences and authenticity (the latest in industry speak - will address later), then Ireland, yes the entire country, is indeed well within great company, and from my perspective ahead of the class.  There’s no need for brand training, public relations strategies, or messaging in Ireland because on our most recent vacation to the Emerald Isle, it appeared that the entire country, from the ... Read more

Healthcare Device Makers and Distributors & The Comeback of the American Consumer

Several weeks ago I posted about the comeback of the American consumer and its impact on the financial services market. Since then, I’ve engaged in the same discussion with healthcare device makers and distributors who are also wondering how a stronger consumer will impact their business. The obvious reality is that every sector in the United States ought to be positioning itself in light of strong consumer sentiment and data.  Let me quickly set the table by restating a few key points ... Read more

Financial Services: At The Crossroads of The JOBS Act & The American Consumer Comeback

At the time of the writing of this post, the stock market is near an all time high and the business media seems to be whistling a happy tune about the comeback of the American Consumer. Earlier this year, according to Bloomberg.com Macys’, Target and the Gap reported sales that topped sales estimates in January, 2013. This past February, the Thomson Reuters/University of Michigan preliminary index of consumer sentiment climbed to 76.3 from 73.8 in January. Ernst & Young cited stronger global ... Read more

7 Marketing & PR Predictions To Affect Dental Manufacturers & Distributors in 2013

For distributors and manufacturers, the dental market is now moving faster than ever before and with a greater emphasis on efficiency and market penetration. It’s perhaps the understatement of the decade to say that companies are now trying to position themselves in this seemingly hyper competitive space in order to better gain market share in an industry that’s forecasted to deliver about $70 billion in sales in 2013. However, the unfathomable speed that is moving technology and media is creating a dangerous ... Read more

The Big, Bad & The Wiki

Did you know that The New York Times is in the wine business? The Washington Post got into what was perceived to be the power broker business? Until of course someone shed some light on that "business" line. And CNBC is all about not upsetting business by making sure that their programming and prodigious prognosticators move markets ever upward either through sheer will, if not fast talk. Market is up, everyone is happier than a bee on caffeine. Yeah, in a ... Read more

Why Standing Out Is Not Enough In Brand Building

By: Abe Kasbo So headlines scream, “How to Cut Through the Clutter,” or “How to Stand Out in A Crowded Market!” and my favorite that went something like “Delivering Your Brand Proposition In Seconds.” I think we all agree that standing out is critical to any business. However, in this market for now and the foreseeable future, standing out is a fraction of the many variables that allow businesses to gain mind-share.  Think iPad. The iPad as a product cuts through the clutter all ... Read more

Hospital Facebook Research Is Most Read: Social Media For Hospitals

For the week of March 7, 2011, Verasoni's Ahha Insights research on how hospitals use Facebook to market their brand and expand their mission was most read on www.healthcareitnews.com.  Many thanks to the readers and your feedback in discussing social media for hospitals. Read more

Online Targeting is Less Efficient Study Says

As technology continues to grow and the internet becomes a more common platform for business (believe it or not, many businesses still haven't harnessed the internet), the amount of money spent on online ads has become, as you can imagine, fairly substantial. Although online advertising can be a more efficient way to target certain demographics than traditional media outlets, this does not always lead to greater results. According to a new study from MIT Sloan School of Management, the same search, ... Read more

Social Media, Mass Media, Farewell 09!

By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010.  Without a question, social media is now the new mass media (television still dominates...for now), and while businesses are still scrambling to figure out how to maximize their investment, social media delivered the following important points to the market: 1. Aggregation 2. Segmentation 3. Revelancy As companies continue to embrace social media to grow their businesses, expand their brand footprint, and utilize ... Read more

Announcing a New Radio Show

Now you can listen to us on our new web radio show "Hey Marketing Genius!" You can listen by clicking here http://www.blogtalkradio.com/heymarketinggenius Today's show discusses branding. Our guest is Erik Kent, President of NJWedding.com. Read more

Interview with Andi Simon, PhD for Real Business Now

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4 Strategies to Integrate Social Media into Global Marketing Plans

1. Engage - People who join your group or fan page want something. Find out what it is and give it to them. Give them coupons, suggestion, offers, new, meetings, rallies, contests...what ever it is, you must keep your network engage or else you risk loosing it...or worse, having a stale network. 2. Aggregate - Social networks allow you to bring people together around your issues, products and services. Once you build your relevant network, you can engage by polling, conducting market ... Read more
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