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Posts Tagged ‘Branding’

The Business Media & Social Networking

A couple of weeks ago, I read an article about social networking in a leading New Jersey business magazine. The story quoted several New Jersey based marketing firm execs who weighed in on social networking. The article found a consensus among these folks who opined correctly that

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The Social Networking Trap

The rush to social networking is an interesting phenomenon. We watch with amazement as people flock to facebook, twitter et. al. and the offline social pressure that ensues to get on these sites. The business implications are plenty, from the demise of newspapers, to the rise of

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You Are Not Entitled To Your Clients…and other random thoughts.

I had an opportunity to speak about marketing practices in front 50 or so dentists and in the course of discussion we began talking about incentivizing the market place to generate interest in their services.  “But wait a minute, why if I put out an offer, my

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The Madoffing of Branding

At a recent fund raising event, I stood in a circle talking with a bunch of people, when I overheard a tired question to a member of our group to whom I was not yet introduced. “So What do you do?” went the question. “I’m in advertising,

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DENTAL STUDIES INSTITUTE SELECTS VERASONI’S CAMBRIDGE MEDCOM

Fairfield, New Jersey.  March 10, 2009.  The Dental Studies Institute, a leading provider of continuing dental education, announced today the selection of Cambridge MedCom, Verasoni Worldwide’s Healthcare Division, as agency of record. Cambridge MedCom will be responsible for developing comprehensive marketing strategies, including the Institute’s online brand

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Recession Can Be a Marketer’s Friend! Couldn’t Have Said It Better Myself…Thank You Ad Age

  This article appeared in Ad Age today- here’s a link to the site - http://adage.com/article?article_id=125877   From Soap Operas to IPods: History Suggests Slumps Spawn Innovation   By Jack Neff   Published: March 24, 2008 BATAVIA, Ohio (AdAge.com) — The massive bailout of Bear Stearns from the

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Deconstructing Marketing That Works…A Blue Print For Success

By Abe Kasbo. The reason I enjoy sports so much, especially basketball, is because I get to see business in action. You see much of what business does everyday is to try to advance the ball, play defense, and score as much as possible, and perhaps get

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Druggies, Lipitor, and Their Agents

Abe Kasbo He is the Michael Jordan of the chest cavity…and a peddler of Pfizer’s cholesterol drug, Lipitor. For the past 2 years, this non-practicing MD, Dr. Robert Jarvik, has lent his name and his fame to Pfizer and now Congress wants some answers. So what? For

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Branding Is BS…Yup, You Heard Me….Part II

By Abe Kasbo So I’ve received many reactions to my previous post branding is bullshit…they range from skepticism to outright hostility…either way I stand by my position. Look branding is a powerful thing and we all know it. However, small businesses have looked at branding through the

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Branding is BS…Yup, You Heard Me.

By Abe Kasbo I met my friend Jim Barrood for lunch today. Jim is the Executive Director, Rothman Institute of Entrepreneurial Studies Silberman College of Business at Fairleigh Dickinson University. Jim is one of our nation’s brightest business minds, and an expert in innovation. We were talking

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