A discussion about the American Auto Industry’s recent marketing, advertising, and public relations efforts in response to the industry’s troubles.
Read more →Of Viral & Word of Mouth Marketing…The Consumer Is Loud & Clear
On November 4th, 2007 / Advertising, Blog, Branding, marketing strategy, Public Relations, Social Marketing / Comments Off
By Abe Kasbo A couple of days ago a report issued by Delloite’s Consumer Products group said that consumer online reviews strongly influence purchase decisions. Online consumer reviews are the “pimp my ride” version of “this is not your father’s Oldsmobile,” the highly effective, ever selective, never
Read more →Market to Market, Not to Media
On November 4th, 2007 / Advertising, Blog, Branding, marketing strategy, MobiMarketing, Online Marketing, Public Relations, Social Marketing, Technology / Comments Off
By: Abe Kasbo Often marketers tend to think about media as an end-goal for campaigns when then ought to be thinking about the market. I often hear, “we’ve gotta be on TV,” or “we’ve got to get on Youtube,” or “our competitors are running are on the
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