The Auto Industry’s Communications Follies…
A discussion about the American Auto Industry’s recent marketing, advertising, and public relations efforts in response to the industry’s troubles.
Tags: Advertising, Branding, Brands, consumer marketing, marketing strategy, media buy, strategic marketing, verasoni, web strategiesOf Viral & Word of Mouth Marketing…The Consumer Is Loud & Clear
By Abe Kasbo A couple of days ago a report issued by Delloite’s Consumer Products group said that consumer online reviews strongly influence purchase decisions. Online consumer reviews are the “pimp my ride” version of “this is not your father’s Oldsmobile,” the highly effective, ever selective, never underestimated power of word of mouth. So this [...]
Tags: Branding, Brands, Financial marketing, healt care marketing, marketing, marketing strategy, www.verasoni.comMarket to Market, Not to Media
By: Abe Kasbo Often marketers tend to think about media as an end-goal for campaigns when then ought to be thinking about the market. I often hear, “we’ve gotta be on TV,” or “we’ve got to get on Youtube,” or “our competitors are running are on the radio.” My typical response is almost always, “so [...]
Tags: Branding, Brands, marketing, marketing strategy, Social Marketing
