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Do You Market Like An Indivdual Investor or An Institutional Investor?

By: Abe Kasbo So what does marketing have in common with the investing? Plenty. There two distinct types of marketing approaches, the individual investor and the institutional investor. Some typical traits of marketers as individual investors are: 1) Overwhelmed by day to day marketing responsibilities among others 2) Approach branding as a "To Do." And says something like "We have to brand ourselves." 3) Usually rely on marketing activities rather than marketing plans 4) Usually rely on little data to understand true impact of marketing 5) Usually ... Read more