Online Targeting is Less Efficient Study Says
As technology continues to grow and the internet becomes a more common platform for business (believe it or not, many businesses still haven’t harnessed the internet), the amount of money spent on online ads has become, as you can imagine, fairly substantial. Although online advertising can be a more efficient way to target certain demographics [...]
Tags: Advertising, Branding, consumer marketing, marketing strategy, Public Relations, Social MarketingInterview with Andi Simon, PhD for Real Business Now
4 Strategies to Integrate Social Media into Global Marketing Plans
1. Engage – People who join your group or fan page want something. Find out what it is and give it to them. Give them coupons, suggestion, offers, new, meetings, rallies, contests…what ever it is, you must keep your network engage or else you risk loosing it…or worse, having a stale network. 2. Aggregate – [...]
Tags: Advertising, Branding, consumer marketing, marketing strategy, Social Marketing, social networking, web strategiesSocial Networking, Marketing, & PR. Brief Interview with FIOS1
Here’s a brief interview with FIOS1 about social networking.
Tags: Branding, Consumer, consumer marketing, e-commerce, marketing strategy, Public Relations, Social Marketing, social networking, strategic marketing, user generated contentThe Auto Industry’s Communications Follies…
A discussion about the American Auto Industry’s recent marketing, advertising, and public relations efforts in response to the industry’s troubles.
Tags: Advertising, Branding, Brands, consumer marketing, marketing strategy, media buy, strategic marketing, verasoni, web strategiesOn the Usefulness of Twitter, and Other Thoughts
The proliferation of social networking sites is advancing at an impossible pace. For businesses, these sites offer the Holy Grail, the opportunity for engagement of their customers. This particular race is reminiscent of the race for eyeballs in the early days of the consumer Internet between Yahoo, Excite, iWon, Alta Vista, DogPile (yeah, remember those [...]
Tags: Branding, consumer marketing, marketing strategy, social networkingThe Social Networking Trap
The rush to social networking is an interesting phenomenon. We watch with amazement as people flock to facebook, twitter et. al. and the offline social pressure that ensues to get on these sites. The business implications are plenty, from the demise of newspapers, to the rise of social networking, how does capitalize on these sizemic [...]
Tags: Advertising, Branding, consumer marketing, marketing strategy, Public Relations, Social Marketing, social networking, strategic marketingYou Are Not Entitled To Your Clients…and other random thoughts.
I had an opportunity to speak about marketing practices in front 50 or so dentists and in the course of discussion we began talking about incentivizing the market place to generate interest in their services. “But wait a minute, why if I put out an offer, my existing clients will use it and it’ll cost [...]
Tags: Advertising, Branding, consumer marketing, marketing strategy, Public Relations, Social MarketingThe Madoffing of Branding
At a recent fund raising event, I stood in a circle talking with a bunch of people, when I overheard a tired question to a member of our group to whom I was not yet introduced. “So What do you do?” went the question. “I’m in advertising, I build brands,” he replied with a smug [...]
Tags: Advertising, bariatric marketing, Branding, consumer marketing, Financial services marketing, marketing strategy, Public Relations, Social Marketing, social networkingBranding is BS…Yup, You Heard Me.
By Abe Kasbo I met my friend Jim Barrood for lunch today. Jim is the Executive Director, Rothman Institute of Entrepreneurial Studies Silberman College of Business at Fairleigh Dickinson University. Jim is one of our nation’s brightest business minds, and an expert in innovation. We were talking about a mélange of business topics when the [...]
Tags: Branding, consumer marketing, marketing, marketing strategy
