consumer marketing « verasoni.com

Social Networking, Marketing, & PR. Brief Interview with FIOS1

On August 31st, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, MobiMarketing, News, Online Marketing, Public Relations, Social Marketing, Strategy, Technology / Comments Off

Here’s a brief interview with FIOS1 about social networking.

Online Targeting is Less Efficient Study Says

On January 28th, 2010 / Advertising, Blog, Branding, Business To Business, marketing strategy, Social Marketing, Strategy / Comments Off

As technology continues to grow and the internet becomes a more common platform for business (believe it or not, many businesses still haven’t harnessed the internet), the amount of money spent on online ads has become, as you can imagine, fairly substantial. Although online advertising can be

Interview with Andi Simon, PhD for Real Business Now

On October 12th, 2009 / Advertising, Blog, Branding, marketing strategy, Strategy / Comments Off

4 Strategies to Integrate Social Media into Global Marketing Plans

On October 6th, 2009 / Blog, Branding, marketing strategy, Social Marketing, Strategy / Comments Off

1. Engage – People who join your group or fan page want something. Find out what it is and give it to them. Give them coupons, suggestion, offers, new, meetings, rallies, contests…what ever it is, you must keep your network engage or else you risk loosing it…or

The Auto Industry’s Communications Follies…

On July 12th, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Public Relations, Strategy, Uncategorized / Comments Off

A discussion about the American Auto Industry’s recent marketing, advertising, and public relations efforts in response to the industry’s troubles.

On the Usefulness of Twitter, and Other Thoughts

On June 14th, 2009 / Blog, Branding, marketing strategy, Social Marketing, Strategy, Uncategorized / Comments Off

The proliferation of social networking sites is advancing at an impossible pace. For businesses, these sites offer the Holy Grail, the opportunity for engagement of their customers. This particular race is reminiscent of the race for eyeballs in the early days of the consumer Internet between Yahoo,

The Social Networking Trap

On April 22nd, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Social Marketing / Comments Off

The rush to social networking is an interesting phenomenon. We watch with amazement as people flock to facebook, twitter et. al. and the offline social pressure that ensues to get on these sites. The business implications are plenty, from the demise of newspapers, to the rise of

You Are Not Entitled To Your Clients…and other random thoughts.

On March 31st, 2009 / Advertising, Blog, Branding, marketing strategy, Public Relations, Strategy / Comments Off

I had an opportunity to speak about marketing practices in front 50 or so dentists and in the course of discussion we began talking about incentivizing the market place to generate interest in their services. “But wait a minute, why if I put out an offer, my

The Madoffing of Branding

On March 23rd, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Uncategorized / Comments Off

At a recent fund raising event, I stood in a circle talking with a bunch of people, when I overheard a tired question to a member of our group to whom I was not yet introduced. “So What do you do?” went the question. “I’m in advertising,

Branding is BS…Yup, You Heard Me.

On January 8th, 2008 / Blog, Branding, marketing strategy, Uncategorized / Comments Off

By Abe Kasbo I met my friend Jim Barrood for lunch today. Jim is the Executive Director, Rothman Institute of Entrepreneurial Studies Silberman College of Business at Fairleigh Dickinson University. Jim is one of our nation’s brightest business minds, and an expert in innovation. We were talking

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Posts Tagged ‘consumer marketing’

The Auto Industry’s Communications Follies…

Branding is BS…Yup, You Heard Me.

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