By Abe Kasbo So the CMO of Proctor and Gamble did it, so did his peer at American Express. And in February of 2006, John Stratton, VP & CMO of Verizon who controls a budget of more than $2 Billion bluntly warned “major money is going to
Read more →By: Abe Kasbo I’m a subscriber to Verizon Wireless. Been with them for about 8 years, and for the most part, I am very happy with the company’s services. I often recommend the service to family and friends. So when I got a wireless data card from
Read more →By Abe Kasbo There are certain tendencies in almost every industry to communicate to the market in sector specific lingo, and actually believe it will deliver results. This lingo usually leaks into advertising, marketing communications, and worse, the language between the business and its customers. This isn’t
Read more →By Abe Kasbo Yes, I am encouraging Hospital CEOs and CMOs to think inside the box to build successful marketing campaigns that positively contribute to their bottom line. It’s no secret that some of the largest medical centers around the country have been tapping and successfully recruiting
Read more →By: Abe Kasbo My high school football coach once grabbed my ear right after I intercepted a pass and returned it upfield dodging and weaving for about 30 yards. As this freshman strutted to the sidelines brimming with confidence, coach grabbed my face mask and looked in
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