Posts Tagged: e-commerce

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Healthcare Device Makers and Distributors & The Comeback of the American Consumer

Several weeks ago I posted about the comeback of the American consumer and its impact on the financial services market. Since then, I’ve engaged in the same discussion with healthcare device makers and distributors who are also wondering how a stronger consumer will impact their business. The obvious reality is that every sector in the United States ought to be positioning itself in light of strong consumer sentiment and data.  Let me quickly set the table by restating a few key points ... Read more

7 Marketing & PR Predictions To Affect Dental Manufacturers & Distributors in 2013

For distributors and manufacturers, the dental market is now moving faster than ever before and with a greater emphasis on efficiency and market penetration. It’s perhaps the understatement of the decade to say that companies are now trying to position themselves in this seemingly hyper competitive space in order to better gain market share in an industry that’s forecasted to deliver about $70 billion in sales in 2013. However, the unfathomable speed that is moving technology and media is creating a dangerous ... Read more

The Big, Bad & The Wiki

Did you know that The New York Times is in the wine business? The Washington Post got into what was perceived to be the power broker business? Until of course someone shed some light on that "business" line. And CNBC is all about not upsetting business by making sure that their programming and prodigious prognosticators move markets ever upward either through sheer will, if not fast talk. Market is up, everyone is happier than a bee on caffeine. Yeah, in a ... Read more

Social Media, Mass Media, Farewell 09!

By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010.  Without a question, social media is now the new mass media (television still dominates...for now), and while businesses are still scrambling to figure out how to maximize their investment, social media delivered the following important points to the market: 1. Aggregation 2. Segmentation 3. Revelancy As companies continue to embrace social media to grow their businesses, expand their brand footprint, and utilize ... Read more

Social Networking, Marketing, & PR. Brief Interview with FIOS1

Here's a brief interview with FIOS1 about social networking. Read more

Social Media Interview – The Record

Here's a link to article about social networking in The Record by Joan Verdon. The article is also referenced below... Mall links to shoppers via Twitter, Facebook Tuesday, July 21, 2009 Last updated: Tuesday July 21, 2009, 9:15 AM BY JOAN VERDON NorthJersey.com STAFF WRITER When North Jersey's largest shopping mall, Westfield Garden State Plaza, was looking for a new way to connect with consumers, it turned to two marketing tools becoming increasingly popular with retailers — a Facebook fan site and a Twitter account. For the past 10 ... Read more

Is It E-Commerce or Commerce for The Holidays?

By Abe Kasbo: In a lot of ways, the web has been integrated into our lives. It is the vital tool and medium of our age. Today, it is just highly likely that we click to shop or "windown shop" for stuff like presents, cars, clothes, investments, an education or even a mate. And the data are proving it! So with the holidays coming, the great annual debate is on...where and how will consumers spend their dollars? A recently released report by comScore Networks ... Read more