Social Media, Mass Media, Farewell 09!
By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010. Without a question, social media is now the new mass media (television still dominates…for now), and while businesses are still scrambling to figure out how to maximize their investment, social media [...]
Tags: Branding, e-commerce, ecommerce, hospital marketing, internet marketing, marketing strategy, Social Marketing, social networking, strategic marketing, StrategyWe Need PR – Translation…Get Me In the Papers…
By Abe Kasbo In our talks with with our clients, we hear a incessant cry for “Public Relations.” What they almost always mean “is get me in the paper.” Certainly, press coverage is a great way to get the word out and to let people know about your differential advantage, people, technologies, business processes, etc. [...]
Tags: ecommerce, Financial marketing, investor relations, marketing, media relations, PR, Public Relations
