Posts Tagged: Financial marketing

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Where To Invest Your Marketing Dollars?

By Abe Kasbo So the CMO of Proctor and Gamble did it, so did his peer at American Express. And in February of 2006, John Stratton, VP & CMO of Verizon who controls a budget of more than $2 Billion bluntly warned "major money is going to be in motion in the next decade and yet no one understands exactly where it will land, or even if will land, or just disappear altogether." Mr. Stratton is referring to Madison Avenue's love affair with ... Read more

Of Viral & Word of Mouth Marketing…The Consumer Is Loud & Clear

By Abe Kasbo A couple of days ago a report issued by Delloite's Consumer Products group said that consumer online reviews strongly influence purchase decisions. Online consumer reviews are the "pimp my ride" version of "this is not your father's Oldsmobile," the highly effective, ever selective, never underestimated power of word of mouth. So this report confirms what we know about how brands are created and built. By the consumer, and the internet is the ultimate word of mouth play, because it roars. ... Read more

We Need PR – Translation…Get Me In the Papers…

By Abe Kasbo In our talks with with our clients, we hear a incessant cry for "Public Relations." What they almost always mean "is get me in the paper." Certainly, press coverage is a great way to get the word out and to let people know about your differential advantage, people, technologies, business processes, etc. We also recognize that print articles the right media outlet has real value. Good press can attract attention, move product, and lend some credibility to young and ... Read more