Where To Invest Your Marketing Dollars?
By Abe Kasbo So the CMO of Proctor and Gamble did it, so did his peer at American Express. And in February of 2006, John Stratton, VP & CMO of Verizon who controls a budget of more than $2 Billion bluntly warned “major money is going to be in motion in the next decade and [...]
Tags: consumer marketing, Financial marketing, marketing, marketing strategyOf Viral & Word of Mouth Marketing…The Consumer Is Loud & Clear
By Abe Kasbo A couple of days ago a report issued by Delloite’s Consumer Products group said that consumer online reviews strongly influence purchase decisions. Online consumer reviews are the “pimp my ride” version of “this is not your father’s Oldsmobile,” the highly effective, ever selective, never underestimated power of word of mouth. So this [...]
Tags: Branding, Brands, Financial marketing, healt care marketing, marketing, marketing strategy, www.verasoni.comWe Need PR – Translation…Get Me In the Papers…
By Abe Kasbo In our talks with with our clients, we hear a incessant cry for “Public Relations.” What they almost always mean “is get me in the paper.” Certainly, press coverage is a great way to get the word out and to let people know about your differential advantage, people, technologies, business processes, etc. [...]
Tags: ecommerce, Financial marketing, investor relations, marketing, media relations, PR, Public Relations
