Posts Tagged: Financial services marketing

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Financial Services: At The Crossroads of The JOBS Act & The American Consumer Comeback

At the time of the writing of this post, the stock market is near an all time high and the business media seems to be whistling a happy tune about the comeback of the American Consumer. Earlier this year, according to Macys’, Target and the Gap reported sales that topped sales estimates in January, 2013. This past February, the Thomson Reuters/University of Michigan preliminary index of consumer sentiment climbed to 76.3 from 73.8 in January. Ernst & Young cited stronger global ... Read more

Interview with Andi Simon, PhD for Real Business Now

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Market Like a Champ Investor

I started my career working for legendary stock picker and investor Mario Gabelli. In my brief stint at Gabelli’s Rye, N.Y.-based firm, I learned much that has stuck with me to this day, including the basics of value investing. Value investing is about kicking the tires, doing your research from the ground up, and carefully evaluating a company and its stock based on its intrinsic value… before you pony up one dime for shares. Value investing also looks at businesses ... Read more

Social Media Interview – The Record

Here's a link to article about social networking in The Record by Joan Verdon. The article is also referenced below... Mall links to shoppers via Twitter, Facebook Tuesday, July 21, 2009 Last updated: Tuesday July 21, 2009, 9:15 AM BY JOAN VERDON STAFF WRITER When North Jersey's largest shopping mall, Westfield Garden State Plaza, was looking for a new way to connect with consumers, it turned to two marketing tools becoming increasingly popular with retailers — a Facebook fan site and a Twitter account. For the past 10 ... Read more

The Madoffing of Branding

At a recent fund raising event, I stood in a circle talking with a bunch of people, when I overheard a tired question to a member of our group to whom I was not yet introduced. "So What do you do?" went the question. "I'm in advertising, I build brands," he replied with a smug confidence.  So I took that as my cue to ask a follow-up question, "What does that mean, you build brands?"  The gentleman went on to describe ... Read more

Financial Services Firms Use Web for Branding

By: Abe Kasbo According to a recent article from IMedia Connection, authored by Tim McHale, Interactive media and marketing are playing a critical role in extending financial service companies' core values of trustworthiness and customer-centricity. The article encourages financial services companies to leverage two main differentiators, namely brand and customer service. The bottom line: 1. Invest in brands that convey trustworthiness and experience 2. Invest in customer centricity and experience 3. Encourage user involvement on the web - relevant content and interactivity are a must. 4. Direct ... Read more