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Posts Tagged ‘Financial services marketing’

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Social Media Interview – The Record

On July 21st, 2009   /   Advertising, Blog, Branding, marketing strategy, Social Marketing   /   Comments Off

Here’s a link to article about social networking in The Record by Joan Verdon. The article is also referenced below… Mall links to shoppers via Twitter, Facebook Tuesday, July 21, 2009 Last updated: Tuesday July 21, 2009, 9:15 AM BY JOAN VERDON NorthJersey.com STAFF WRITER When North

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Interview with Andi Simon, PhD for Real Business Now

On October 12th, 2009   /   Advertising, Blog, Branding, marketing strategy, Strategy   /   Comments Off
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Market Like a Champ Investor

On September 7th, 2009   /   Advertising, Blog, Branding, Business To Business, marketing strategy, Online Marketing, Public Relations, Social Marketing, Strategy   /   Comments Off

I started my career working for legendary stock picker and investor Mario Gabelli. In my brief stint at Gabelli’s Rye, N.Y.-based firm, I learned much that has stuck with me to this day, including the basics of value investing. Value investing is about kicking the tires, doing

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The Madoffing of Branding

On March 23rd, 2009   /   Advertising, Blog, Branding, Business To Business, marketing strategy, Uncategorized   /   Comments Off

At a recent fund raising event, I stood in a circle talking with a bunch of people, when I overheard a tired question to a member of our group to whom I was not yet introduced. “So What do you do?” went the question. “I’m in advertising,

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Financial Services Firms Use Web for Branding

On November 4th, 2007   /   Blog, Branding, marketing strategy   /   Comments Off

By: Abe Kasbo According to a recent article from IMedia Connection, authored by Tim McHale, Interactive media and marketing are playing a critical role in extending financial service companies’ core values of trustworthiness and customer-centricity. The article encourages financial services companies to leverage two main differentiators, namely

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