At the time of the writing of this post, the stock market is near an all time high and the business media seems to be whistling a happy tune about the comeback of the American Consumer. Earlier this year, according to Bloomberg.com Macys’, Target and the Gap reported sales that topped sales estimates in January, 2013. This past February, the Thomson Reuters/University of Michigan preliminary index of consumer sentiment climbed to 76.3 from 73.8 in January. Ernst & Young cited stronger global ...
By: Abe Kasbo
According to a recent article from IMedia Connection, authored by Tim McHale, Interactive media and marketing are playing a critical role in extending financial service companies' core values of trustworthiness and customer-centricity. The article encourages financial services companies to leverage two main differentiators, namely brand and customer service.
The bottom line:
1. Invest in brands that convey trustworthiness and experience
2. Invest in customer centricity and experience
3. Encourage user involvement on the web - relevant content and interactivity are a must.
4. Direct ...