NJBiz, a leading business publication serving New Jersey featured Verasoni's Cambridge MedCom in an article Tited "Marketing Exec: Health care industry must get social to save money."
FOR IMMEDIATE RELEASE
Perth Amboy, New Jersey. March 23, 2009. Raritan Bay Medical Center announced today a partnership with Verasoni Worldwide to expand its reach and brand on the web. Raritan Bay Medical Center is in the process of redesigning and reprogramming its website found at http://www.rbmc.org. “We’re excited about working with Verasoni Worldwide on this initiative. We selected the firm because of their significant experience in healthcare, and their market leadership on the web,” said Lynette King Davis, Assistant VP, Marketing ...
By Abe Kasbo
There are certain tendencies in almost every industry to communicate to the market in sector specific lingo, and actually believe it will deliver results. This lingo usually leaks into advertising, marketing communications, and worse, the language between the business and its customers. This isn't good for both the business and its clients. Let me explain by giving you an example from health care. (Not singling out health care here for any reason, and this practice is pervasive in many ...