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NJBiz Features Verasoni’s Cambridge MedCom

NJBiz, a leading business publication serving New Jersey featured Verasoni's Cambridge MedCom in an article Tited "Marketing Exec: Health care industry must get social to save money." Read more

Social Media Interview – The Record

Here's a link to article about social networking in The Record by Joan Verdon. The article is also referenced below... Mall links to shoppers via Twitter, Facebook Tuesday, July 21, 2009 Last updated: Tuesday July 21, 2009, 9:15 AM BY JOAN VERDON NorthJersey.com STAFF WRITER When North Jersey's largest shopping mall, Westfield Garden State Plaza, was looking for a new way to connect with consumers, it turned to two marketing tools becoming increasingly popular with retailers — a Facebook fan site and a Twitter account. For the past 10 ... Read more

The Business Media & Social Networking

A couple of weeks ago, I read an article about social networking in a leading New Jersey business magazine. The story quoted several New Jersey based marketing firm execs who weighed in on social networking. The article found a consensus among these folks who opined correctly that social networking is still in its infancy, but wondered about the direct relationship between social networking and the bottom line. The article went on to say the following [editor's note - I have removed ... Read more

Raritan Bay Medical Center Partners With Verasoni Worldwide On Web Marketing Initiatives

FOR IMMEDIATE RELEASE Perth Amboy, New Jersey. March 23, 2009. Raritan Bay Medical Center announced today a partnership with Verasoni Worldwide to expand its reach and brand on the web. Raritan Bay Medical Center is in the process of redesigning and reprogramming its website found at http://www.rbmc.org. “We’re excited about working with Verasoni Worldwide on this initiative. We selected the firm because of their significant experience in healthcare, and their market leadership on the web,” said Lynette King Davis, Assistant VP, Marketing ... Read more

DENTAL STUDIES INSTITUTE SELECTS VERASONI’S CAMBRIDGE MEDCOM

Fairfield, New Jersey.  March 10, 2009.  The Dental Studies Institute, a leading provider of continuing dental education, announced today the selection of Cambridge MedCom, Verasoni Worldwide’s Healthcare Division, as agency of record. Cambridge MedCom will be responsible for developing comprehensive marketing strategies, including the Institute’s online brand launch.  “We’re excited to be working with the people at Cambridge MedCom. It’s their depth of understanding and experience in both healthcare and the marketing worlds that made them an ideal marketing partner for ... Read more

Speak Directly & Your Message Will Carry A Big Stick

By Abe Kasbo There are certain tendencies in almost every industry to communicate to the market in sector specific lingo, and actually believe it will deliver results. This lingo usually leaks into advertising, marketing communications, and worse, the language between the business and its customers. This isn't good for both the business and its clients. Let me explain by giving you an example from health care. (Not singling out health care here for any reason, and this practice is pervasive in many ... Read more