Posts Tagged: hospital marketing

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Why Whole Foods Gets it

Check out this piece my Thom Forbes that came across my email this morning.  Affinity or lifestyle marketing comes to your friendly neighborhood grocery...about time!  I have been advocating integration of this type for years, in fact in our work with hospitals we have encouraged them to consider opening restaurants that offer healthy fare. It's a natural, it's not enough to tell people about the benefits of healthy living, it's critical to show them.Can't help but think that perhaps one hospital ... Read more

Social Media, Mass Media, Farewell 09!

By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010.  Without a question, social media is now the new mass media (television still dominates...for now), and while businesses are still scrambling to figure out how to maximize their investment, social media delivered the following important points to the market: 1. Aggregation 2. Segmentation 3. Revelancy As companies continue to embrace social media to grow their businesses, expand their brand footprint, and utilize ... Read more

Interview with Andi Simon, PhD for Real Business Now

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River View Observer Features Cambridge MedCom

The article below was featured in The River View Observer on September 10, 2009. You can view it by clicking here or reading it below. New Jersey Company Doing Their Part to Help Bring  Down Health Care Costs… CAMBRIDGE MEDCOM ANNOUNCES EFFICIENT REMEDY FOR HEALTHCARE MARKETING New Plan by Cambridge MedCom Will Save Marketing Costs and Create Effective Strategies for Medical, Dental Practices, Hospitals Healthcare Marketing Communications firm Cambridge MedCom has the prescription for healthcare providers looking to cut marketing costs and improve the bottom ... Read more

NJBiz Features Verasoni’s Cambridge MedCom

NJBiz, a leading business publication serving New Jersey featured Verasoni's Cambridge MedCom in an article Tited "Marketing Exec: Health care industry must get social to save money." Read more

Raritan Bay Medical Center Partners With Verasoni Worldwide On Web Marketing Initiatives

FOR IMMEDIATE RELEASE Perth Amboy, New Jersey. March 23, 2009. Raritan Bay Medical Center announced today a partnership with Verasoni Worldwide to expand its reach and brand on the web. Raritan Bay Medical Center is in the process of redesigning and reprogramming its website found at http://www.rbmc.org. “We’re excited about working with Verasoni Worldwide on this initiative. We selected the firm because of their significant experience in healthcare, and their market leadership on the web,” said Lynette King Davis, Assistant VP, Marketing ... Read more

DENTAL STUDIES INSTITUTE SELECTS VERASONI’S CAMBRIDGE MEDCOM

Fairfield, New Jersey.  March 10, 2009.  The Dental Studies Institute, a leading provider of continuing dental education, announced today the selection of Cambridge MedCom, Verasoni Worldwide’s Healthcare Division, as agency of record. Cambridge MedCom will be responsible for developing comprehensive marketing strategies, including the Institute’s online brand launch.  “We’re excited to be working with the people at Cambridge MedCom. It’s their depth of understanding and experience in both healthcare and the marketing worlds that made them an ideal marketing partner for ... Read more

The Marketing World Has Changed, Has Your Business Adapted?

By Abe Kasbo Well this post has been a long time coming.  While the internet has sent the marketing communications world in one direction, it seems businesses are still looking around, wondering what to make of it and how to leverage it?  I'm not talking Coke, Sony, Pfizer, McDonald's, AFLAC, or Fidelity.  I'm talking about businesses whose revenues may range from $5 million to let's say a couple of billion in annual revenues, from banks, financial advisors, to small publishing houses, retail, ... Read more

For Smarter, More Effective Marketing, Think Inside the Box

by Abe Kasbo [This article was published in Strategic Healthcare Marketing's May, 07 issue] Yes, I am encouraging hospital CEOs and chief marketing officers to think inside the box to build successful marketing campaigns that positively contribute to their organization's bottom line. Successful corporations tap this kind of thinking every day. Anyone whose kept a keen eye on recent advertising and marketing trends fully recognizes that the increasingly potent cocktail of media fragmentation, greater advertising clutter, Internet influences, and subsequent consumer control over media ... Read more