Social Media, Mass Media, Farewell 09!
By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010. Without a question, social media is now the new mass media (television still dominates…for now), and while businesses are still scrambling to figure out how to maximize their investment, social media [...]
Tags: Branding, e-commerce, ecommerce, hospital marketing, internet marketing, marketing strategy, Social Marketing, social networking, strategic marketing, StrategyInterview with Andi Simon, PhD for Real Business Now
River View Observer Features Cambridge MedCom
The article below was featured in The River View Observer on September 10, 2009. You can view it by clicking here or reading it below. New Jersey Company Doing Their Part to Help Bring Down Health Care Costs… CAMBRIDGE MEDCOM ANNOUNCES EFFICIENT REMEDY FOR HEALTHCARE MARKETING New Plan by Cambridge MedCom Will Save Marketing Costs [...]
Tags: Advertising, bariatric marketing, dental marketing, healthcare marketing, hospital marketing, marketing strategy, medical marketing, medical practice marketing, plastic surgery marketing, Social MarketingNJBiz Features Verasoni's Cambridge MedCom
NJBiz, a leading business publication serving New Jersey featured Verasoni’s Cambridge MedCom in an article Tited “Marketing Exec: Health care industry must get social to save money.“
Tags: bariatric marketing, dental practice marketing, healthcare branding, hospital marketing, marketing strategy, plastic surgery marketingRaritan Bay Medical Center Partners With Verasoni Worldwide On Web Marketing Initiatives
FOR IMMEDIATE RELEASE Perth Amboy, New Jersey. March 23, 2009. Raritan Bay Medical Center announced today a partnership with Verasoni Worldwide to expand its reach and brand on the web. Raritan Bay Medical Center is in the process of redesigning and reprogramming its website found at http://www.rbmc.org. “We’re excited about working with Verasoni Worldwide on [...]
Tags: dental practice marketing, healthcare branding, healthcare marketing, hospital marketing, medical practice marketing, strategic marketingDENTAL STUDIES INSTITUTE SELECTS VERASONI’S CAMBRIDGE MEDCOM
Fairfield, New Jersey. March 10, 2009. The Dental Studies Institute, a leading provider of continuing dental education, announced today the selection of Cambridge MedCom, Verasoni Worldwide’s Healthcare Division, as agency of record. Cambridge MedCom will be responsible for developing comprehensive marketing strategies, including the Institute’s online brand launch. “We’re excited to be working with the [...]
Tags: Advertising, bariatric marketing, Branding, dental marketing, dental practice marketing, healthcare branding, hospital marketing, marketing strategy, plastic surgery marketing, Public Relations, Social Marketing, social networking, strategic marketingThe Marketing World Has Changed, Has Your Business Adapted?
By Abe Kasbo Well this post has been a long time coming. While the internet has sent the marketing communications world in one direction, it seems businesses are still looking around, wondering what to make of it and how to leverage it? I’m not talking Coke, Sony, Pfizer, McDonald’s, AFLAC, or Fidelity. I’m talking about [...]
Tags: health care marketing, hospital marketing, marketing, McDONALD's, media buy, media plan, PFIZER, SONY, strategic marketingFor Smarter, More Effective Marketing, Think Inside the Box
by Abe Kasbo [This article was published in Strategic Healthcare Marketing's May, 07 issue] Yes, I am encouraging hospital CEOs and chief marketing officers to think inside the box to build successful marketing campaigns that positively contribute to their organization’s bottom line. Successful corporations tap this kind of thinking every day. Anyone whose kept a [...]
Tags: Branding, healthcare marketing, hospital marketing, marketing strategy, www.verasoni.com
