Posts Tagged: internet marketing

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Social Media, Mass Media, Farewell 09!

By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010.  Without a question, social media is now the new mass media (television still dominates...for now), and while businesses are still scrambling to figure out how to maximize their investment, social media delivered the following important points to the market: 1. Aggregation 2. Segmentation 3. Revelancy As companies continue to embrace social media to grow their businesses, expand their brand footprint, and utilize ... Read more

Social Networking & Growing Pains

I find myself broaching this important subject again. Where ever I speak, during client presentations, in the coffee shop, online forums, list-serves, etc., the hype about social networking continues.  Sure, in many important ways, social networking lives up to the hype, given the sheer numbers (people participating and their activity of course). Sadly, living the hype is not like hyping the hype, living the hype is less glamorous, I can assure you. Here's Why. It makes all the sense in the world ... Read more

What Google Can’t Do…

It's an understatement to say Google has taken over the Internet, it may be even more parochial to speak about how Google has taken over our lives. From search, maps, video (Youtube), email, cell phones, and publishing, Google has built a vast business empire faster, and perhaps far more reaching, than any business in history. Heck, GE is now partnering with Google on environmental initiatives. This is GE, the king of all things industrial, partnering with a search engine on environmental ... Read more

Online Video Article From The Video Insider

Here's an article by Mike Henry about internet video that I thought was pretty interesting. I got it today in my email subscription to The Video Insider - Pretty good stuff, if I had the link I would have posted here...the article is below:  DURING A COCKTAIL PARTY A few weeks ago, a newly single friend of mine gulped down his third Scotch, slammed down his glass and announced, "Okay, I give up. What the heck do women want? I used to think ... Read more