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Healthcare Device Makers and Distributors & The Comeback of the American Consumer

Several weeks ago I posted about the comeback of the American consumer and its impact on the financial services market. Since then, I’ve engaged in the same discussion with healthcare device makers and distributors who are also wondering how a stronger consumer will impact their business. The obvious reality is that every sector in the United States ought to be positioning itself in light of strong consumer sentiment and data.  Let me quickly set the table by restating a few key points ... Read more

7 Marketing & PR Predictions To Affect Dental Manufacturers & Distributors in 2013

For distributors and manufacturers, the dental market is now moving faster than ever before and with a greater emphasis on efficiency and market penetration. It’s perhaps the understatement of the decade to say that companies are now trying to position themselves in this seemingly hyper competitive space in order to better gain market share in an industry that’s forecasted to deliver about $70 billion in sales in 2013. However, the unfathomable speed that is moving technology and media is creating a dangerous ... Read more

Global Linguist Solutions

Issue: Global Linguist Solutions (GLS) in Falls Church, Virgina is a provider of linguistic services to the United States Government.  GLS needed a marketing firm who understands both the Middle East and The Arab-American Community because of its focus on Arabic language speakers. Idea: Verasoni's creative team developed culturally appropriate visual and written messaging, identified media outlets in the United States and around the world to distribute GLS' brand.  Verasoni Worldwide carefully crafted language in English and Arabic to ensure that GLS ... Read more

Dentistry 2.0: Dentists Linger in Social Network “No Man’s Land” – A Facebook Study

Introduction:  Dentistry 2.0 For many Americans the Internet has become a credible source of health information.  Medical sites like WebMD, MayoClinic.com, Vitals.com, Healthgrades.com and others offer unprecedented access to health information to feed this growing consumer appetite for health information.  According to a recent survey by Pew Research Center’s Internet and American Life Project, 61 percent of Americans turn to the web for online medical advice and information.  This trend will certainly grow as the penetration of the Internet and mobile devices ... Read more

Online Targeting is Less Efficient Study Says

As technology continues to grow and the internet becomes a more common platform for business (believe it or not, many businesses still haven't harnessed the internet), the amount of money spent on online ads has become, as you can imagine, fairly substantial. Although online advertising can be a more efficient way to target certain demographics than traditional media outlets, this does not always lead to greater results. According to a new study from MIT Sloan School of Management, the same search, ... Read more

Social Media, Mass Media, Farewell 09!

By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010.  Without a question, social media is now the new mass media (television still dominates...for now), and while businesses are still scrambling to figure out how to maximize their investment, social media delivered the following important points to the market: 1. Aggregation 2. Segmentation 3. Revelancy As companies continue to embrace social media to grow their businesses, expand their brand footprint, and utilize ... Read more

Announcing a New Radio Show

Now you can listen to us on our new web radio show "Hey Marketing Genius!" You can listen by clicking here http://www.blogtalkradio.com/heymarketinggenius Today's show discusses branding. Our guest is Erik Kent, President of NJWedding.com. Read more

Social Networking & Growing Pains

I find myself broaching this important subject again. Where ever I speak, during client presentations, in the coffee shop, online forums, list-serves, etc., the hype about social networking continues.  Sure, in many important ways, social networking lives up to the hype, given the sheer numbers (people participating and their activity of course). Sadly, living the hype is not like hyping the hype, living the hype is less glamorous, I can assure you. Here's Why. It makes all the sense in the world ... Read more

Interview with Andi Simon, PhD for Real Business Now

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4 Years of Facebook, 5 Important Lessons

So it's been about fouryears since facebook redefined networking (MySpace fans, I do recognize that your site came first, but I'm on a roll here) and since, the world has come to see things just a bit differently. So here are some thoughts on what we have and have not learned about the new world. 1. Rush to fools gold - believe it or not, people still believe that you can get rich through social networking. This is Fools Gold 2.0. Yup, ... Read more
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