What Google Can’t Do…
It’s an understatement to say Google has taken over the Internet, it may be even more parochial to speak about how Google has taken over our lives. From search, maps, video (Youtube), email, cell phones, and publishing, Google has built a vast business empire faster, and perhaps far more reaching, than any business in history. [...]
Tags: Advertising, internet marketing, marketing, marketing strategy, Public Relations, Social Marketing, user generated content, web strategiesInterview With The Record
Below is my interview with Joan Verdon of The Record. PR firm places its chips on the Web Wednesday, August 6, 2008 BY JOAN VERDONSTAFF WRITER Abe Kasbo doesn’t worry about having a modest workplace. In 2008, he says, businesses should be a lot more worried about the impression they create in cyberspace than in their [...]
Tags: marketing, online advertising, online branding, online user experience, Public Relations, social networking, web strategiesThe Marketing World Has Changed, Has Your Business Adapted?
By Abe Kasbo Well this post has been a long time coming. While the internet has sent the marketing communications world in one direction, it seems businesses are still looking around, wondering what to make of it and how to leverage it? I’m not talking Coke, Sony, Pfizer, McDonald’s, AFLAC, or Fidelity. I’m talking about [...]
Tags: health care marketing, hospital marketing, marketing, McDONALD's, media buy, media plan, PFIZER, SONY, strategic marketingWeb Analytics Refresher…How Good Is Your Site?
Just a refresher of the Peterson Model of online audience engagement. Your site’s usability is the foremost issue, so usability (and a couple of other simple elements) is the road to a transforming your site into an experience… Check out what by Kevin Mannion had to say about usability in his column on Thursday, July 24, 2008 in Online Publishing Insider: [...]
Tags: marketing, online advertising, online branding, online user experience, social networking, web strategiesInterview With Jim Barrood
Today, I am starting a new series of interviews with some of the leading business minds in the nation. Today’s interview is with Jim Barrood, Executive Director of Fairleigh Dickenson University’s Rothman Institute of Entrepreneurial Studies. AK - Jim, you’ve interviewed some of the world’s most successful CEOs and entrepreneurs, can you identify for us 3 [...]
Tags: marketing, Public Relations, StrategyGood Reputation Management Means Good Business
By Abe Kasbo So Wal-Mart is changing it’s logo I hear. So what? It’s part of a huge reputation repair job. According to Marketing Daily, Wal-Mart’s first revamp of the logo since 1992 comes as the retailer continues to tweak its image after facing criticism from union-led groups and local communities across the nation opposed to [...]
Tags: Johnson & Johnson, marketing, Public Relations, reputation management, Wal-MartBranding Is BS…Yup, You Heard Me….Part II
By Abe Kasbo So I’ve received many reactions to my previous post branding is bullshit…they range from skepticism to outright hostility…either way I stand by my position. Look branding is a powerful thing and we all know it. However, small businesses have looked at branding through the lens filter of Coca Cola, McDonald’s, IBM, and [...]
Tags: Branding, marketing, Public Relations, StrategyBranding is BS…Yup, You Heard Me.
By Abe Kasbo I met my friend Jim Barrood for lunch today. Jim is the Executive Director, Rothman Institute of Entrepreneurial Studies Silberman College of Business at Fairleigh Dickinson University. Jim is one of our nation’s brightest business minds, and an expert in innovation. We were talking about a mélange of business topics when the [...]
Tags: Branding, consumer marketing, marketing, marketing strategyWhere To Invest Your Marketing Dollars?
By Abe Kasbo So the CMO of Proctor and Gamble did it, so did his peer at American Express. And in February of 2006, John Stratton, VP & CMO of Verizon who controls a budget of more than $2 Billion bluntly warned “major money is going to be in motion in the next decade and [...]
Tags: consumer marketing, Financial marketing, marketing, marketing strategyOf Viral & Word of Mouth Marketing…The Consumer Is Loud & Clear
By Abe Kasbo A couple of days ago a report issued by Delloite’s Consumer Products group said that consumer online reviews strongly influence purchase decisions. Online consumer reviews are the “pimp my ride” version of “this is not your father’s Oldsmobile,” the highly effective, ever selective, never underestimated power of word of mouth. So this [...]
Tags: Branding, Brands, Financial marketing, healt care marketing, marketing, marketing strategy, www.verasoni.com
