By Abe Kasbo
Well this post has been a long time coming. While the internet has sent the marketing communications world in one direction, it seems businesses are still looking around, wondering what to make of it and how to leverage it? I'm not talking Coke, Sony, Pfizer, McDonald's, AFLAC, or Fidelity. I'm talking about businesses whose revenues may range from $5 million to let's say a couple of billion in annual revenues, from banks, financial advisors, to small publishing houses, retail, ...
Today, I am starting a new series of interviews with some of the leading business minds in the nation. Today's interview is with Jim Barrood, Executive Director of Fairleigh Dickenson University's Rothman Institute of Entrepreneurial Studies.
AK - Jim, you've interviewed some of the world's most successful CEOs and entrepreneurs, can you identify for us 3 common elements that these folks share?
JB - Determination and passion to follow through, whether in a new venture, difficult economic periods, merger, it’s about execution. 2. ...
By Abe Kasbo
So Wal-Mart is changing it's logo I hear. So what? It's part of a huge reputation repair job. According to Marketing Daily, Wal-Mart's first revamp of the logo since 1992 comes as the retailer continues to tweak its image after facing criticism from union-led groups and local communities across the nation opposed to big-box store developments. In the time since, Wal-Mart has launched a marketing campaign highlighting its environmentally focused practices and efforts to make health care more affordable for ...