By Abe Kasbo We’ve all been there. hunkered down, coming up with names for our businesses, products, and so on. And let’s face it, some of us have come up with some good ones and other, well, not so good. But what’s the difference between the good
Read more →By Abe Kasbo In our talks with with our clients, we hear a incessant cry for “Public Relations.” What they almost always mean “is get me in the paper.” Certainly, press coverage is a great way to get the word out and to let people know about
Read more →By Abe Kasbo There are certain tendencies in almost every industry to communicate to the market in sector specific lingo, and actually believe it will deliver results. This lingo usually leaks into advertising, marketing communications, and worse, the language between the business and its customers. This isn’t
Read more →By: Abe Kasbo So what does marketing have in common with the investing? Plenty. There two distinct types of marketing approaches, the individual investor and the institutional investor. Some typical traits of marketers as individual investors are: 1) Overwhelmed by day to day marketing responsibilities among others
Read more →By: Abe Kasbo My high school football coach once grabbed my ear right after I intercepted a pass and returned it upfield dodging and weaving for about 30 yards. As this freshman strutted to the sidelines brimming with confidence, coach grabbed my face mask and looked in
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