Posts Tagged: media buy

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The Auto Industry’s Communications Follies…

I was on fakeation (that's a working vacation for the uninitiated), when my eyes turned to the television to catch Ford's new advertising campaign.  The new ads feature Ford's new tagline, "Drive the Ford Difference."  But that's not all, "Different is good," they say.  Now with all the hurdles that Ford has to overcome, Ford is selling us "Driving the Ford Difference."  I don't know what that means, but I'm a good sport, I'll play.  OK Ford, what is driving Ford ... Read more

The Marketing World Has Changed, Has Your Business Adapted?

By Abe Kasbo Well this post has been a long time coming.  While the internet has sent the marketing communications world in one direction, it seems businesses are still looking around, wondering what to make of it and how to leverage it?  I'm not talking Coke, Sony, Pfizer, McDonald's, AFLAC, or Fidelity.  I'm talking about businesses whose revenues may range from $5 million to let's say a couple of billion in annual revenues, from banks, financial advisors, to small publishing houses, retail, ... Read more