The Auto Industry’s Communications Follies…
A discussion about the American Auto Industry’s recent marketing, advertising, and public relations efforts in response to the industry’s troubles.
Tags: Advertising, Branding, Brands, consumer marketing, marketing strategy, media buy, strategic marketing, verasoni, web strategiesThe Marketing World Has Changed, Has Your Business Adapted?
By Abe Kasbo Well this post has been a long time coming. While the internet has sent the marketing communications world in one direction, it seems businesses are still looking around, wondering what to make of it and how to leverage it? I’m not talking Coke, Sony, Pfizer, McDonald’s, AFLAC, or Fidelity. I’m talking about [...]
Tags: health care marketing, hospital marketing, marketing, McDONALD's, media buy, media plan, PFIZER, SONY, strategic marketing
