Interview With The Record
Below is my interview with Joan Verdon of The Record. PR firm places its chips on the Web Wednesday, August 6, 2008 BY JOAN VERDONSTAFF WRITER Abe Kasbo doesn’t worry about having a modest workplace. In 2008, he says, businesses should be a lot more worried about the impression they create in cyberspace than in their [...]
Tags: marketing, online advertising, online branding, online user experience, Public Relations, social networking, web strategiesWeb Analytics Refresher…How Good Is Your Site?
Just a refresher of the Peterson Model of online audience engagement. Your site’s usability is the foremost issue, so usability (and a couple of other simple elements) is the road to a transforming your site into an experience… Check out what by Kevin Mannion had to say about usability in his column on Thursday, July 24, 2008 in Online Publishing Insider: [...]
Tags: marketing, online advertising, online branding, online user experience, social networking, web strategies
