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Interview With The Record

Below is my interview with Joan Verdon of The Record. PR firm places its chips on the Web Wednesday, August 6, 2008 BY JOAN VERDONSTAFF WRITER Abe Kasbo doesn't worry about having a modest workplace. In 2008, he says, businesses should be a lot more worried about the impression they create in cyberspace than in their workplace. Kasbo, 38, runs Verasoni Worldwide, a marketing strategy and public relations firm, out of a small second-floor walkup office on Main Street in Little Falls. His company has seen big ... Read more

Web Analytics Refresher…How Good Is Your Site?

Just a refresher of the Peterson Model of online audience engagement. Your site's usability is the foremost issue, so usability (and a couple of other simple elements) is the road to a transforming your site into an experience...Check out what by Kevin Mannion had to say about usability in his column on Thursday, July 24, 2008 in Online Publishing Insider:1. Click Depth: Do users know your wonderful content is there in the first place? Do they know how to easily find it?2. Loyalty: Does ... Read more