Posts Tagged: Online Marketing

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Financial Services: At The Crossroads of The JOBS Act & The American Consumer Comeback

At the time of the writing of this post, the stock market is near an all time high and the business media seems to be whistling a happy tune about the comeback of the American Consumer. Earlier this year, according to Macys’, Target and the Gap reported sales that topped sales estimates in January, 2013. This past February, the Thomson Reuters/University of Michigan preliminary index of consumer sentiment climbed to 76.3 from 73.8 in January. Ernst & Young cited stronger global ... Read more

Online Video Article From The Video Insider

Here's an article by Mike Henry about internet video that I thought was pretty interesting. I got it today in my email subscription to The Video Insider - Pretty good stuff, if I had the link I would have posted here...the article is below:  DURING A COCKTAIL PARTY A few weeks ago, a newly single friend of mine gulped down his third Scotch, slammed down his glass and announced, "Okay, I give up. What the heck do women want? I used to think ... Read more

Choosing Your Identity and Market Messages – Think From the Customer In To Your Business

By Abe Kasbo We've all been there. hunkered down, coming up with names for our businesses, products, and so on. And let's face it, some of us have come up with some good ones and other, well, not so good. But what's the difference between the good and not so good? How do you know? Let me give you an example. About 18 months ago, we decided to change the name of my firm from Integrity Worldwide to Verasoni Worldwide. Why? We were ... Read more

Financial Services Firms Use Web for Branding

By: Abe Kasbo According to a recent article from IMedia Connection, authored by Tim McHale, Interactive media and marketing are playing a critical role in extending financial service companies' core values of trustworthiness and customer-centricity. The article encourages financial services companies to leverage two main differentiators, namely brand and customer service. The bottom line: 1. Invest in brands that convey trustworthiness and experience 2. Invest in customer centricity and experience 3. Encourage user involvement on the web - relevant content and interactivity are a must. 4. Direct ... Read more

Is It E-Commerce or Commerce for The Holidays?

By Abe Kasbo: In a lot of ways, the web has been integrated into our lives. It is the vital tool and medium of our age. Today, it is just highly likely that we click to shop or "windown shop" for stuff like presents, cars, clothes, investments, an education or even a mate. And the data are proving it! So with the holidays coming, the great annual debate is on...where and how will consumers spend their dollars? A recently released report by comScore Networks ... Read more