Posts Tagged: PR

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On Facebook’s Attack on Google’s Social Circle: PR and Marketing Firms In Play

Really what’s the big deal?  So Facebook hired a PR firm to smear Google, and it got caught. So what?  PR firms everywhere are scrambling to make sense of this, Inside Facebook, a well know blog, called it “a spectacularly failed attempt at undermining the competition.” So Facebook is scared that Google will be able to beat them at their own game and it wanted to defame Google’s Social Circle.  So Google’s overtures into Facebook’s world was perceived as a real threat ... Read more

We Need PR – Translation…Get Me In the Papers…

By Abe Kasbo In our talks with with our clients, we hear a incessant cry for "Public Relations." What they almost always mean "is get me in the paper." Certainly, press coverage is a great way to get the word out and to let people know about your differential advantage, people, technologies, business processes, etc. We also recognize that print articles the right media outlet has real value. Good press can attract attention, move product, and lend some credibility to young and ... Read more